Traditions from Romania Range of diary products by Alexandru Patru |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Traditions from Romania PRIMARY FUNCTION: Range of diary products INSPIRATION: We went for the elements that represent at best the romanian traditions, going for the clay pots that would stand for the cups. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The tradition is shown by the organic structure of clay pots with some handcrafted paintings, making a unique packaging design range that would attract the consumers immediately. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in March 2013 and the products were launched on September 2013 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Diary products, Traditions RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2014-01-27 09:08:18 TEAM MEMBERS (6) : Creative Director: Irinel Ionescu, Project manager: Ana Poiana, Illustrator: Alin Patru , Junior Designer: Raluca Popan, Pre-press: Danubiu Birzu and IMAGE CREDITS: Alexandru Patru, 2013. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Danone Romania PROFILE: Danone aims to bring health through food to a large number of people "One of the main guiding ideas Danone is that food plays an important role in promoting health and well being of every person.'s Why we are convinced that we need to constantly improve the nutritional quality of our products, to invest in research and developing new programs and information which aim primarily to promote physical activity and diet varied, healthy and balanced. "Franck Riboud, Danone Group President |
| AWARD DETAILS | |
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Traditions From Romania Range of Diary Products by Alexandru Patru is Runner-up for A' Design Award in Packaging Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Alexandru Patru. · Click here to register inorder to view the profile and other works by Alexandru Patru. |
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