Rise&Shine Energy Drink by Cristian Stancu and Viorel Rusu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Rise&Shine PRIMARY FUNCTION: Energy Drink INSPIRATION: we wanted to be as naming and shape as close as possible to an energy source but disruptive in the category. the naming come naturally by using an common expression from the consumer language. UNIQUE PROPERTIES / PROJECT DESCRIPTION: the ideea was to have an disruptive energy drink. The solution that we are proposing is a bottle, made of thermosensitiv glass. The idee is that as soon as it is taken out of the frige and you consume it, the white colour of the glass to run grey, as a consumed bulb, the consumer having the sensation that he "suck" all the energy within. OPERATION / FLOW / INTERACTION: The product is thought to be launch in pubs, bar, night clubs in order that the impact of changing colour ( from white to grey) to be maximum. Also, the aadvantage of white colour in night clubs that makes a glowing effect. PROJECT DURATION AND LOCATION: 1 month, Bucharest, Romania FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Thermo sensitive glass Aluminium Serigraphie SPECIFICATIONS / TECHNICAL PROPERTIES: 330 ml TAGS: disruptive , efficient, thermo sensitive, rise, shine RESEARCH ABSTRACT: - CHALLENGE: The main challenge is the production of the thermo sensitive bottle at an effective cost and a very thin one. Alternatives will be to use normal glass but to use thermo sensitive inks as are used in the pharmaceutical sector. ADDED DATE: 2013-09-25 09:56:04 TEAM MEMBERS (2) : Cristian Stancu and Viorel Rusu IMAGE CREDITS: Cristian Stancu and Viorel Rusu, 2013. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: remark studio PROFILE: brand design - marketing consultancy, branding, packaging, graphics |
| AWARD DETAILS | |
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Rise&shine Energy Drink by Cristian Stancu and Viorel Rusu is Runner-up for A' Design Award in Packaging Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Cristian Stancu and Viorel Rusu. · Click here to register inorder to view the profile and other works by Cristian Stancu and Viorel Rusu. |
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