The "hidden transparency" present in Las Vegas
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Hormeta Flagship Store in Harrah’s Las Vegas is the first store dedicated to the exclusive Swiss cosmetic company. Designed by Tima Bell of TWInc., the store attempts a play between spaces of transparency and movement. Through the entrance, the eye is immediately drawn to two full-height 15-foot long interior glass walls depicting beautiful women through an imbedded transparent image. The Hormeta logo projected on the floor between the glass walls in its signature red color is complemented by a smooth black mirror on the column. Hormeta products will be displayed in custom shaped “cellular” walnut shelving, as well as on horizontal glass shelving toward the back of the store. The exterior of the Hormeta store is wrapped in high gloss acrylic, framing the views from the Harrah’s lobby, and the bright Hormeta logo is showcased against the lustrous black storefront above the front entrance as well as on the side. Beautiful seating will provide the perfect balance between eclectic, modern design and luxury, an inviting element to welcome guests to take part in and experience Hormeta skin care products.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
TEAM MEMBERS (1) :
Tima Bell, 2011.