Ghaffari Exhibition Booth by Mohammad Hakiminia |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ghaffari PRIMARY FUNCTION: Exhibition Booth INSPIRATION: The main design challenge is creating a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups, sometimes with conflicting needs within a unified and cohesive design. The project's core idea was to place a large TV wall along the site's primary axis. This screen would serve as dynamic visual elements for presenting the brand’s diverse content. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To maintain a clean and organized layout, essential support spaces, including storage, a café, and a stage control area, were strategically concealed at the rear of the booth. This placement not only optimized the functional flow, but also contributed to resolving the geometric constraints of the site, thereby enhancing the overall efficiency of the design. OPERATION / FLOW / INTERACTION: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition. PROJECT DURATION AND LOCATION: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content. SPECIFICATIONS / TECHNICAL PROPERTIES: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center TAGS: Ghaffari, Exhibition, Design, Architecture RESEARCH ABSTRACT: • A studio-like space for product testing and new product demonstrations • An area for interviews • A designated spot for photo opportunities and brand engagement CHALLENGE: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design ADDED DATE: 2025-02-28 14:41:59 TEAM MEMBERS (1) : IMAGE CREDITS: Mohammad Hakiminia, 2024. |
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| Visit the following page to learn more: https://www.ghaffari.co/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ghaffari Chemical Industries Corp. PROFILE: Ghaffari Chemical Industries Corp. was established in 1964 thanks to attempts of Mohsen Ghaffari Ghazi Saeid (Eng.).using most modern technologies, quality control units and advanced formulation laboratories, science-based R&D Unitand its experienced and specialized personnel, this company has become the most credible manufacturer in chemical industries in the middle-east. The first product of this company was Ghaffari Twin Glues and during its years of activity, the company has added various products to its products list and offered them into local and foreign markets, with increasing development and use of modern technologies. |
| AWARD DETAILS | |
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Ghaffari Exhibition Booth by Mohammad Hakiminia is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Mohammad Hakiminia for design Ghaffari here.· Press Members: Login or Register to request an exclusive interview with Mohammad Hakiminia. · Click here to register inorder to view the profile and other works by Mohammad Hakiminia. |
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