Kireer Children Career Education by Leijing Zhou

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DESIGN DETAILS
DESIGN NAME:
Kireer

PRIMARY FUNCTION:
Children Career Education

INSPIRATION:
Many children have a vague understanding of "careers" and don't know the specific work content and characteristics of various industries. They should be helped to understand careers and be guided from the initial curiosity about careers to the establishment of self-concepts and the gradual and intentional cultivation of career-related abilities. Tell your child that there is no such thing as a high or low career, and that the best choice is the one that suits him or her.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The game organizes characters into series, each with five professions, such as the Basic series with a firefighter, designer, cleaner, engineer, and delivery person. Additional series like Creative or Scientist can be bought and contain unique city maps. Upon unlocking all characters in a series, they can be merged into a larger AR city.

OPERATION / FLOW / INTERACTION:
The game categorizes characters into series, and players can purchase additional series to expand their AR cities. In Story Mode, each career has a storyline. Players need to follow the game's storyline, unlock the relevant professions one by one, and complete the task. In ARcity Mode, all careers are unlocked. When a problem arises in the city, kids will intervene to solve it as an absent career, allowing them to understand the social value of each career.

PROJECT DURATION AND LOCATION:
The project started in March 2023 in Ningbo and finished in August 2023.

FITS BEST INTO CATEGORY:
Interface, Interaction and User Experience Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the software part, figma was used for the design and production of interactive prototypes, and the professional character models used were made by 3d printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The interactive app is available on ipad.

TAGS:
children, career education, AR-assisted, enlightenment, game, application

RESEARCH ABSTRACT:
Ages 6 to 15 are crucial for children to explore career interests. However, they often lack clear understanding of jobs. We designed Kireer, an AR-assisted career enlightenment game. Through the game, they can learn about the functions of various professions by unlocking relevant professions one by one according to the game storyline and using AR to understand the roles of each profession in society.

CHALLENGE:
For each career role that children experience in the initiation education, the kireer app ensures both the characteristics of the career and the fun interaction. At first, we tend to make the stories in professional games too simple, resulting in a lack of depth in the cognition of the career in the game. Later, when we reworked the game story for each class character, we managed to balance the fun of the game with the cognitive depth of the career enlightenment through the use of reward and punishment mechanisms and AR-assisted technology.

ADDED DATE:
2024-03-07 15:48:17

TEAM MEMBERS (5) :
Leijing Zhou, Yiqing Zhang, Xin An, Yan Fang and Yiming Cheng

IMAGE CREDITS:
Leijing Zhou, 2023.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhejiang University

PROFILE:
Zhejiang University is a public university in Hangzhou, Zhejiang, China. It is affiliated with the Ministry of Education. The university is part of Project 211, Project 985, and the Double First-Class Construction. The university holds 7 faculties, 37 colleges, schools, and departments, offering 140 undergraduate and 300 graduate programs. The university also has seven affiliated hospitals, 1 museum, and 2 international joint institutes. The university is a member of the C9 League.



NOMINATION DETAILS

Kireer Children Career Education by Leijing Zhou is a Nominee in Interface, Interaction and User Experience Design Category.

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AWARD DETAILS

Kireer Children Career Education by Leijing Zhou is Runner-up for A' Design Award in Interface, Interaction and User Experience Design Category, 2023 - 2024.



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