DESIGN NAME: Project Imago
PRIMARY FUNCTION: Logo
INSPIRATION: The emblem design was made from extensive drawings inspired by organic shapes that appeared in Project Imago’s jewelry designs and serves as an abstract representation of insects, skeletons and horns, a entanglement of soft curves, sharp edges and a dynamic arrangement of negative space.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Project Imago is a wearable sculpture and experimental jewelry lab founded in 2022 by a group of jewelry designers, programmers and architects. Based in Shanghai, Project Imago has attracted international customers with its presence on social media and various industry events. Project Imago is committed to envision the prehistory of post-future by combining generative algorithm with jewelry craftsmanship. During the creative process, I worked hand in hand with the talented members of my client to translate this synergy tradition and contemporary into a visual representation.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started and finished in March 2023 in Jersey City, and was exhibited in Shanghai Fashion Week in October 2023.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Hand drawing, Adobe Illustrator, Adobe Photoshop
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: elegant, biomorphic,
RESEARCH ABSTRACT: -
CHALLENGE: The biggest challenge was creatively representing Project Imago's pursuit of biomorphic timelessness through craftsmanship and technology
ADDED DATE: 2024-02-28 18:53:55
TEAM MEMBERS (1) :
IMAGE CREDITS: Sichen Tang
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