TELS Art Illustrations Annual Branding Kit by Nargiza Usmanova |
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| DESIGN NAME: TELS Art Illustrations PRIMARY FUNCTION: Annual Branding Kit INSPIRATION: The experience in crafting illustrations using diverse techniques for a range of businesses guided to opt for minimalist and linear acrylic graphics. This artistic choice was employed to create vivid images representing all four types of logistics. The bespoke artworks were then utilized to fulfill TELS Group's promotional and branding requirements, effectively conveying the company's identity and services. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The TELS 2021 design collection is where practicality converges with design elegance. Central to their methodology is a dedication to embedding creativity into each endeavour. On this occasion, they adopted a tactile approach, utilizing hand-drawn illustrations that capture the varied landscapes of TELS's transportation realm. Their collection includes a meticulously assembled wall calendar, planners, notebooks, greeting cards, and a suite of other promotional items, each reflecting the brand's innovative spirit. OPERATION / FLOW / INTERACTION: Branded products were used in communications with clients and in daily work in the office. PROJECT DURATION AND LOCATION: The project started in the middle of 2020 in Torino, finished in September 2020, and was used for company style for a few years in Europe. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Custom acrylic illustrations and graphic design. SPECIFICATIONS / TECHNICAL PROPERTIES: Illustrations were created in A-3 format and used for all branding products. TAGS: Custom illustrations, branding, company style, graphic design RESEARCH ABSTRACT: They are focused on exploring and immersing themselves in their passion for creating illustrations and graphics. Their portfolio showcases their commitment to creativity and excellence, featuring designs tailored for TELS's broad client base and communications. CHALLENGE: The most labour-intensive aspect of their project was the development of illustrations and the pursuit of distinctive styles. This phase involved an extensive exploration of artistic expressions and design methodologies, as they sought to identify a visual language that would resonate with their intended audience. The journey through various artistic styles was not just about finding a look that fit; it was about discovering a style that could become a signature element of their work, distinguishing it in a crowded marketplace. ADDED DATE: 2024-02-24 02:46:41 TEAM MEMBERS (1) : Nargiza Usmanova IMAGE CREDITS: Illustrator and graphic designer: Nargiza Usmanova. PATENTS/COPYRIGHTS: Copyrights belong to Nargiza Usmanova, 2020. |
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| Visit the following page to learn more: https://numzgraphics.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: TELS Group PROFILE: TELS Group is an international transport company. Logistics ecosystem for supply chain management. |
| AWARD DETAILS | |
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Tels Art Illustrations Annual Branding Kit by Nargiza Usmanova is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Nargiza Usmanova. · Click here to register inorder to view the profile and other works by Nargiza Usmanova. |
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