DESIGN NAME: World Jazz Day
PRIMARY FUNCTION: Celebration Poster
INSPIRATION: In a world where the mundane dust of everyday life settled on the souls of many, there emerged a force capable of washing it all away, jazz. Inspired by the profound words of Art Blakey, I embarked on a creative journey to celebrate International Jazz Day, an ode to the genre that is a constant flow and a rhythm that seeps into the very fabric of our beings. My canvas became a playground for the alphabet, as I intricately connected the letters of "Jazz" in a multidimensional bridge composition.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A deliberate effort to create a multidimensional bridge, a visual metaphor mirroring the very essence of jazz. The letters forming "Jazz" became not just characters but the architectural blocks of this creative endeavor, intricately connected with a palette of vibrant and memorable colors. This bridge, beyond its aesthetic appeal, symbolized the robust foundation of jazz’s rich heritage, a resilient structure that stood against the test of time, embodying the genre’s evolutionary journey.
OPERATION / FLOW / INTERACTION: Woven within the fabric of this composition was an audiovisual expression, a harmonious blend capturing the pulsating energy and the groovy mood that defined jazz. The artwork wasn’t a static creation but a living testament to music in motion—a dynamic homage to the genre’s character, figuratively and literally.
PROJECT DURATION AND LOCATION: The project started in July 2022 in Sofia, Bulgaria and it was finished in two months. The work was exhibited in international exhibitions, earning recognition at prestigious international exhibitions—it was among the top 20 designs for the Montreux Jazz Festival in China, 2022. Exhibited in Summarecon Mall Serpong Tangerang – Indonesia, 2022.
Exhibited in B.I. International Poster Art Biennale top 100 selection, 2021 in and the 10th International Triennial of Stage Posters, Sofia 2022 – exhibition of the jury. Received Gold Award in the typographic posters category at Poster Stellars LLC - New Jersey – USA, 2022. Bronze Prize at the Oesol International Typography Awards 2023. The work, along with multiple artists, was sealed in a stainless-steel capsule, buried in the ground to be unearthed after 15 years in 2037 with a black granite monument stone, all artists names engraved. Graphis Platinum Award in 2024 - the first Bulgarian designer to receive this award in Graphis history.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The technology used here is Adobe Photoshop. I've managed to experiment with the technique pixel stretch and use 1px from jazz night photos to use as a raster sample for depicting the letters and creating dynamic movement and feel in the work.
SPECIFICATIONS / TECHNICAL PROPERTIES: 1000mm x 700mm, preferable depth when in dark frame 18mm. Non-reflection glass should be used with the frame.
TAGS: Jazz, Poster, Music, Typography
RESEARCH ABSTRACT: The research process was development with a lot of observance of jazz night sessions. Through series of photos I was able to develop specific color palette to express the language of jazz.
CHALLENGE: Jazz, a ceaseless current of soul-stirring music, transcended the mundane, weaving an indescribable connection of the senses into a tapestry of unique emotions. It wasn’t just a genre; it was a dynamic landscape where artists relentlessly pushed boundaries, experimenting with new styles and sounds to infuse the music with perpetual freshness and relevance.
ADDED DATE: 2024-02-18 20:34:34
TEAM MEMBERS (1) : Ivan Kashlakov
IMAGE CREDITS: Image #1: Illustrator and Creator, Senior Web Designer, Ivan Kashlakov, World Jazz Day, 2022.
Image #2: Illustrator and Creator, Senior Web Designer, Ivan Kashlakov, World Jazz Day, 2022.
Image #3: Illustrator and Creator, Senior Web Designer, Ivan Kashlakov, World Jazz Day, 2022.
Image #4: Illustrator and Creator, Senior Web Designer, Ivan Kashlakov, World Jazz Day, 2022.
PATENTS/COPYRIGHTS: Copyrights belong to Ivan Kashlakov, 2022.
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