Elmacidesign Logo and Brand Design by Eda Elmaci |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Elmacidesign PRIMARY FUNCTION: Logo and Brand Design INSPIRATION: In the logo and visual identity studies designed for Elmacidesign, the brand's surname, "elma", was determined as the focal point. The design is focused on a minimalized apple symbol and is characterized by colors. The design also provides integrity by including elements such as brush marks and typography letters, which are frequently used in the design community. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A logo with a direct link to the company name, featuring an apple symbol, creates a memorable and unique identity. The incorporation of the small 'e' letters in the apple adds a touch of elegance and creativity, subtly representing the company's initials. The use of green and red colors not only connects with the apple but also evokes feelings of vitality and freshness, tailored to the brand's industry and target audience, emphasizing its story and personal touch. OPERATION / FLOW / INTERACTION: This logo was designed for a design company. Its usage areas include online and offline areas. PROJECT DURATION AND LOCATION: The project started in December 2023 and ended in Istanbul in January 2024. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: All graphics were made in Adobe Illustrator to maintain vector quality. With an image digitization program such as Photoshop, a series of visual identities have been developed that can be easily adapted to offline and online materials. SPECIFICATIONS / TECHNICAL PROPERTIES: The logo is suitable for white or black backgrounds; on colored backgrounds, the white version is recommended. Utilizing Montserrat Light and Montserrat Bold fonts, it typographically represents the software company's name. The emblem's symbol emphasizes the apple silhouette, central to the entire concept. Positioned in a rectangular shape, the logo and symbol are seamlessly integrated. Designed for versatility, it adapts well to both digital and print media. TAGS: Branding RESEARCH ABSTRACT: The apple, a central design element, symbolizes the surname and freshness, extending beyond mere family ties. Minimalism and integration crucially shape design, highlighting a professional, contemporary brand image. Color selection defines brand personality and enhances emotional engagement. Crafting the corporate identity aims to express fresh vitality with colors harmonizing with the logo name. CHALLENGE: The most challenging aspect of the project was balancing functionality and aesthetics. Integrating the apple shape into the logo in the most minimalist way and combining creative expression posed the biggest challenge. After a series of experiments and research, the brand's initial 'E' was finally merged seamlessly with the apple shape, resulting in a distinctive, engaging and unique logo for the brand. ADDED DATE: 2024-02-01 15:09:51 TEAM MEMBERS (1) : IMAGE CREDITS: Eda Elmaci, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Elmacidesign PROFILE: - |
| AWARD DETAILS | |
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Elmacidesign Logo and Brand Design by Eda Elmaci is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Eda Elmaci. · Click here to register inorder to view the profile and other works by Eda Elmaci. |
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