Presto Mobile App by Ting Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Presto PRIMARY FUNCTION: Mobile App INSPIRATION: Makeup can be a form of self-expression, allowing the LGBTQ community to showcase their creativity and style. Experimenting with different looks can empower, boost self-esteem, and make a person feel more confident in their appearance. LGBTQ individuals, especially cisgender men and transgender women, express frustration when trying to replicate artistic makeup tutorials/trends. Additionally, makeup has primarily been linked with and targeted towards women. The beauty industry often overlooks the difficulties encountered by the LGBTQ community. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Presto is a mobile app designed to offer personalized beauty recommendations tailored to the unique facial attributes of individuals within the LGBTQ community, particularly individuals who wish to feminize their masculine features, or adding artistic makeup into their everyday presentation. Utilizing AI technology, Presto scans and analyzes users' facial features. Through this advanced technology, Presto provides personalized makeup recommendations customized to meet each user's specific needs and preferences. OPERATION / FLOW / INTERACTION: With just a simple scan of the user's face using their phone's camera, Presto works its magic. Presto thoroughly analyzes the user's facial features, allowing for personalized beauty recommendations tailored to their unique facial attributes. Users can then virtually experiment with different makeup looks and set goals to address any makeup-related concerns. PROJECT DURATION AND LOCATION: The project was designed in the USA in December 2023. FITS BEST INTO CATEGORY: Social Design |
PRODUCTION / REALIZATION TECHNOLOGY: Artificial intelligence and machine learning technology SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Artificial Intelligence, Social Change, LGBTQ Community, User Experience, Beauty RESEARCH ABSTRACT: During the initial research phase, user interviews were conducted with the LGBTQ community. The users often encounter frustration when trying to recreate a complete makeup look. When faced with these challenges, they expressed feeling intimidated and tended to skip or avoid them. CHALLENGE: LGBTQ individuals who wish to feminize their masculine features, or adding artistic makeup into their everyday presentation express frustration when trying to replicate makeup tutorials/trends. It is crucial to effectively enhance their feminine facial features while minimizing or disguising their masculine ones. This calls for a nuanced approach to makeup application that acknowledges and works with the unique contours of their facial structure. ADDED DATE: 2023-10-11 03:30:47 TEAM MEMBERS (1) : IMAGE CREDITS: Ting Chen, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Coalition for LGBTQ+ PROFILE: The Coalition for LGBTQ+ strives to create a space where members of the LGBTQ+ community worldwide have equal access to opportunities in every corner of the globe. |
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Presto Mobile App by Ting Chen is Runner-up for A' Design Award in Mobile Technologies, Applications and Software Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Ting Chen. · Click here to register inorder to view the profile and other works by Ting Chen. |
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