Brave New World Fashion Collection by Xinzi Cui

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DESIGN DETAILS
DESIGN NAME:
Brave New World

PRIMARY FUNCTION:
Fashion Collection

INSPIRATION:
This collection draws inspiration from Huxley's "Brave New World," depicting a dystopian society where technological-driven prosperity masks the loss of freedom and what it means to be human. Each silhouette was made into two colors -vibrant colors and muti-textured black to portray the contrast between the illusory world of false prosperity and the inner emptiness of emotions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I have always pondered how fashion can make impact on society. I believe that fashion is not just about aesthetic expression, it is also an art form initiates conversations about society. I created this collection with this perspective in mind. This inspiration is abstract, thus, I chose an abstract approach- utilizing both black and vibrant colors in the same silhouettes- to convey my reflections on this topic. I aspire for my work to pique people's interest and provoke contemplation on topic.

OPERATION / FLOW / INTERACTION:
This collection was initially conceived to create a visual impact using two distinct color palettes, prompting reflection on the influence of modern fragmented, entertainment-focused information on contemporary society. Simultaneously, I ensured that each look remained visually appealing and wearable by incorporating rich colors and -as for all black looks- rich layers and textures. This collection caters to two distinct groups: those who appreciate bold, colorful styles and those who prefer a more subdued, black-centric aesthetic.

PROJECT DURATION AND LOCATION:
The project started in September 2019 and finished in December 2019 in New York and Published by HUFMAGAZINE in 2020.

FITS BEST INTO CATEGORY:
Fashion, Apparel and Garment Design

PRODUCTION / REALIZATION TECHNOLOGY:
From abstract concepts, I extracted concrete elements - Television - a symbol of the transition from traditional media to the new media revolution in 1930s. By draping fabric around a television, a primary element of silhouette was created. Additionally, I employed weaving and knitting techniques to craft a chaotic blend of colors, symbolizing the tangled web of the information age. I also utilized new fabrics to envelop the human form, creating a constrained visual sensation while ensuring actual comfort when worn.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Standard Women's Wear Sizes

TAGS:
Knitwear, Weaving, Deconstruction, New material, Mass Media

RESEARCH ABSTRACT:
In the initial stages of design, I delved into Huxley's "Brave New World" and Postman's "Amusing Ourselves to Death". Reading these works provided the framework of the message I want to convey visually and the elements to materialize the concept. Subsequently, I explored numerous art works centered around the theme of information explosion society. Eventually, I decided to represent these themes using distinct color palettes—a colorful one and a muti-textured black one.

CHALLENGE:
The challenge of this collection lies in transforming an abstract concept into physical art. In terms of design details, I extracted the shape of the information conveying medium—television, as part of the silhouette. Additionally, I used fabric texture to portray the glitch effect from TV screens, representing information overload or loss. In terms of overall style, while a typical fashion collection adheres to a specific style and color palette, I intentionally divided this series into two completely different color domains to create a visual contrast. I aim to pique viewers' interest by highlighting the narrative through these style differences.

ADDED DATE:
2023-09-28 04:30:58

TEAM MEMBERS (1) :


IMAGE CREDITS:
Copyrights belong to Xinzi Cui

PATENTS/COPYRIGHTS:
Copyrights belong to Xinzi Cui

Visit the following page to learn more: https://hufmagazine.com/xinzi-cui-campaign/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Xinzee

PROFILE:
"Xinzee" is a fashion brand by Xinzi Cui that aims to tell stories through playful designs.



NOMINATION DETAILS

Brave New World Fashion Collection by Xinzi Cui is a Nominee in Fashion, Apparel and Garment Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Brave New World Fashion Collection by Xinzi Cui is Runner-up for A' Design Award in Fashion, Apparel and Garment Design Category, 2023 - 2024.



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· Click here to register inorder to view the profile and other works by Xinzi Cui.


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