Star Travel Trip Booking Website by Weixi Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Star Travel PRIMARY FUNCTION: Trip Booking Website INSPIRATION: Star Travel Co. is a Russian tour operator specializing in inbound tourism in Russia. The company wants to expand its market internationally and switch business from B2B to B2C in need of a digital transformation to appeal to international customers and sell its travel products. Star Travel hopes to build a new brand that is modern and clean that can be scalable at different places. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Redesign the website of Star Travel Group: a Russian tour operator, to support the company’s new business model transition from B2B to international B2C. Adjusted brand impression of target audience by redesigning the branding and landing webpage with clear marketing messages that convey convenience, flexibility, comfort, and local charisma. The new website allows users to book travel accommodations and/or tours that are suitable for the user's travel plan, budget needs, and leisure preferences. OPERATION / FLOW / INTERACTION: The main page of the website provides recommendations based on a user’s recent search. This feature can be helpful as it provides users customized information they need. The website encourage users to sign up for their own account to keep track of their recent purchase, search results, and save the trips/accommodations they would like to consider in the future The website is designed to provide users a flexible way to plan their trips. Users are free to book any tours, trips, hotels and restaurants based on their own travel plan. PROJECT DURATION AND LOCATION: The project was designed and implemented from Jan - Apr 2020 at Seattle. |
PRODUCTION / REALIZATION TECHNOLOGY: The website was designed with Figma, Principle, Illustrator, and Photoshop; it was built with a component-based framework using React Native. SPECIFICATIONS / TECHNICAL PROPERTIES: Star Travel website addresses both search users and browse users, with a straightforward search bar at the top, followed by attractive images of accommodations and experiences. Architecture & navigation: Two tier navigation with search bar Places to stay, Monthly stays, ExperiencesOnline, Experiences Location, Check in/out dat, guests number TAGS: Website, B2C, Simple, Travel, Trip, Trustworthy, Professional, Personalized, Inviting RESEARCH ABSTRACT: Star Travel Group is one of the experienced Russian tour operators specialized in inbound tourism in Russia since 2006. Managing a truly fascinating journey to Russia is its main expertise. Star Travel distinguishes itself on selecting top hotels, leading tours with experts in Russian history and culture, and catering to the traveler’s comfort. Star Travel Group hosts 30,000 – 50,000 incoming tourists each season. It hires 30-50 full-time employees and has up to 250 employees in the travel season. It makes about 10 million in revenue each year, 96% of which from B2B and 4% from European customers. For the time being, over 80% of its business is focused on the Middle East market. Star Travel Group is one of the experienced Russian tour operators specializing in inbound tourism in Russia since 2006. Managing a truly fascinating journey to Russia is its main expertise. Star Travel distinguishes itself by selecting top hotels, leading tours with experts in Russian history and culture, and catering to the traveler’s comfort. CHALLENGE: Star Travel Group is looking to expand its market internationally, and increase its B2C revenue. By shifting its business model, Star Travel is hoping to cut unnecessary costs, build direct relationships with the end consumer, and achieve higher profitability. Its customers would also benefit from the lowered price with guaranteed higher quality of service. As such, the company is in need of a digital transformation to appeal directly to international customers and sell its travel products. ADDED DATE: 2023-03-07 17:28:08 TEAM MEMBERS (1) : Weixi Zhang IMAGE CREDITS: N/A |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Star Travel PROFILE: Star Travel is a Russian Tour Operator specialized in inbound tourism in Russia since 2006. At all times Star Travel have gained a wealth of experience on how to make a truly fascinating journey to Russia. |
| AWARD DETAILS | |
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Star Travel Trip Booking Website by Weixi Zhang is Runner-up for A' Design Award in Website and Web Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Weixi Zhang. · Click here to register inorder to view the profile and other works by Weixi Zhang. |
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