Dorayaki Sweets Package by Shinji Yaoita |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dorayaki PRIMARY FUNCTION: Sweets Package INSPIRATION: A design inspired by the traditional Japanese outer wall "stone wall" is used throughout. Furthermore, since fermented ingredients such as sake are used, the image of expansion is also visually expressed. It expresses Japanese tradition and a sense of luxury. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Package design for "Dorayaki" OPERATION / FLOW / INTERACTION: This package is made of recyclable plastic. PROJECT DURATION AND LOCATION: 2022, project commissioned by Eguchi Dango Co. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The difficulty lies in the fact that this package is printed on a film that wraps directly around the food product. Since printing and food wrapping are two separate processes, it was also necessary to understand the entire work process. However, we were able to solve this problem by finding a printing company that also specializes in packaging. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 110mm × Height 140mm × Depth 25mm TAGS: Package,Sweets RESEARCH ABSTRACT: The product has tradition and history, both in terms of ingredients and producers. However, consumers had grown tired of the same old design, and we needed to express newness in addition to tradition and luxury. So, in order to create the best balance between Japanese design and casualness, the colors and placement of the package had to be verified many times. CHALLENGE: The printing on the package was processed to reduce the gloss to give it a luxurious feel when held in the hand. Also, because the colors are too bright, they lose their Japanese image, we printed the colors many times to bring them closer to traditional Japanese colors. ADDED DATE: 2023-03-07 06:24:16 TEAM MEMBERS (1) : Printing:Osaka Sealing IMAGE CREDITS: Shinji Yaoita, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Eguchi Dango Co. PROFILE: Eguchi Dango" is a traditional Japanese wagashi shop with 130 years of history We manufacture and sell traditional Japanese sweets in Nagaoka City, Niigata Prefecture, Japan, and preserve the local culture. Operating eight stores in the city, the company has become an indispensable part of the lives of ordinary people. |
| AWARD DETAILS | |
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Dorayaki Sweets Package by Shinji Yaoita is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Shinji Yaoita. · Click here to register inorder to view the profile and other works by Shinji Yaoita. |
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