Plant Extract Soothing Roll On by Ivie China

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DESIGN DETAILS

DESIGN NAME:
Plant Extract

PRIMARY FUNCTION:
Soothing Roll On

INSPIRATION:
As the product contains extracts from the opuntia streptacantha leaves and gentian, the agency used them as the main visual element and presented them with stylized 3D effect: With simple silhouettes and rounded shapes, the giant cactus exude whimsical cuteness. The ingredient rings and cool ‘planets’, form a healing universe of plant extracts. A unique and fresh shade of Cyan is used as the prime color of the new packaging, introducing a ‘visible’ cool breeze in the heat of summer. Yellow is the secondary color, juxtaposed with the main Cyan shade to create a vibrant and youthful depiction of nature. The special gradient vignetting enhances the spaciousness of the image and complements the soothing effect of the botanicals. The design of the 3D ‘inflatable wind’ is uncomplicated but well-thought-out with high compatibility and extensibility, creating infinite possibilities for future offline derivation. Compared to the unostentatious style usually adopted for the brand, this is undoubtedly a breakthrough success designed to attract younger consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Starting from the ultimate communication scenario with the youth of today, the agency selected the 3D design style that is becoming increasingly popular online and easy to extend offline. Agency's design also considered color, natural plant ingredients and the possibility of future derivation. To differentiate the product from competing products, and appeal to young people, the design team adopted a unique and highly recognizable visual language. The packaging is a bridge to directly communicate with the youth of today.

OPERATION / FLOW / INTERACTION:
Project requirements: To relieve skin discomfort caused by unwanted microorganisms, bacteria and mosquito bites in summer, the client has launched a new anti-itch product, Plant Extract Soothing Roll-On, targeting young people who love outdoor activities. Comprising selected botanical extracts, the easy-to-carry roll-on stick is safe and effective in relieving itchiness. The vision was to design a new packaging with aesthetics that appeals to young people to bring the brand closer to our target consumers. The agency also hope to have the extensibility that can be applied to future marketing scenarios and derivative materials. Strategic thinking: Starting from the ultimate communication scenario with the youth of today, the agency selected the 3D design style that is becoming increasingly popular online and easy to extend offline. The design also considered color, natural plant ingredients and the possibility of future derivation. To differentiate ourselves from competing products, and appeal to young people, the design team adopted a unique and highly recognizable visual language. The packaging is a bridge to directly communicate with the youth of today. Design solution: As the product contains extracts from the opuntia streptacantha leaves and gentian, the design team used them as the main visual element and presented them with stylized 3D effect: With simple silhouettes and rounded shapes, the giant cactus exude whimsical cuteness. The ingredient rings and cool ‘planets’, form a healing universe of plant extracts. A unique and fresh shade of Cyan is used as the prime color of the new packaging, introducing a ‘visible’ cool breeze in the heat of summer. Yellow is the secondary color, juxtaposed with the main Cyan shade to create a vibrant and youthful depiction of nature. The special gradient vignetting enhances the spaciousness of the image and complements the soothing effect of the botanicals. The design of the 3D ‘inflatable wind’ is uncomplicated but well-thought-out with high compatibility and extensibility, creating infinite possibilities for future offline derivation. Compared to the unostentatious style usually adopted for the brand, this is undoubtedly a breakthrough success designed to attract younger consumers.

PROJECT DURATION AND LOCATION:
The project started in January 2023 and finished in March 2023 in Shanghai, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Art paper, offset printing with embossing technology

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 26mm X Depth 26mm X Height 110mm

TAGS:
stylized 3D effect, a healing universe of plant extracts, a vibrant and youthful depiction of nature

RESEARCH ABSTRACT:
-

CHALLENGE:
The key challenge is client's product strategy change during the design process. The original plan for the product was a line extension from current skin balm line, but ultimate decision was looking for a completely new image for this product because of the product strategy change. This product will target on youth. So we need to come up with solution with very limited amount of time.

ADDED DATE:
2023-02-24 09:01:52

TEAM MEMBERS (4) :
Managing Director: Malcolm Zhu, Creative Director: Cao Jun, Design Director: Xu Sha Sha and Designer: Liu Zi You

IMAGE CREDITS:
Ivie China, 2022.

Visit the following page to learn more: https://www.ivieinc.com.cn

CLIENT/STUDIO/BRAND DETAILS

NAME:
999

PROFILE:
999 is owned by China Resources Pharmaceutical Group Limited, who is a leading integrated pharmaceutical company in China, one of the Top Three companies in the industry specializing in R&D, manufacturing, distribution, and retail of medicines and nutraceutical products. In 2021, CR Pharmaceutical ranked 63rd in the Fortune China 500 list. CR pharmaceutical manufacturing ranks among the top five in the industry. As the largest non-prescription medicine manufacturer in China, they manufacture 615 kinds of medicines, such as chemicals, traditional Chinese medicines(TCM), biological agents, and nutraceutical products, covering a wide range of therapeutic areas, such as cardiovascular, gastrointestinal and metabolism, high-volume intravenous infusion, pediatrics, respiratory system, dermatology, as well as blood products, coagulation disorders treatment and immune disease treatment. In addition, they own many well-known brands such as "999", "Dong-E-E-Jiao", "Double-Crane", "Jiangzhong" and "Boya Bio-pharmaceutical". Their pharmaceutical business ranks among the top three in the industry and our business network covers the whole country. They have established 330 subsidiaries and branches in 28 provinces and cities, operating a total of 208 modern logistics centers which provide highly specialized and efficient supply chain services for upstream and downstream customers. In addition, they operate one of the largest retail pharmacy networks in China with 801 self-operated retail pharmacies, including 211 DTP (direct-to-patient) specialized pharmacies.

AWARD DETAILS
	Plant Extract Soothing Roll On by Ivie China is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023. · Read the interview with designer Ivie China for design Plant Extract here. · Press Members: Login or Register to request an exclusive interview with Ivie China. · Click here to register inorder to view the profile and other works by Ivie China.