DESIGN NAME: Infrastructure with Purpose
PRIMARY FUNCTION: Social media graphics
INSPIRATION: Client asked our firm to create a social media marketing assets for their Infrastructure with Purpose campaign.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Social media assets created for Infrastructure with Purpose campaign for Cumulous Networks. The campaigned featured eye-catching neon images in high contrast, with bold words front and center. The message centered around "Build Something Epic," and was further highlighted by shapes that drew the eye to the center of the piece.
OPERATION / FLOW / INTERACTION: The digital assets are intended to be viewed on a computer, primarily on a social media platform.
PROJECT DURATION AND LOCATION: The project started in February 2019 and ended upon completion in the same month. It was created by designers in California.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Photoshop
SPECIFICATIONS / TECHNICAL PROPERTIES: Instagram size: 285mm x 285mm
TAGS: Cumulus Networks, Infrastructure with Purpose, Build Something Epic, Social media, Computer software, Lynux, Network switches, Management software, data centers, cloud computing
RESEARCH ABSTRACT: Much of the preliminary research was done on the internet. The designers looked at examples of similar projects completed for social media and other assets. The designers also spent time researching and seeking out suitable background images for the graphics on Shutterstock.
CHALLENGE: The biggest challenge was to visually communicate the feeling of "epic" in the social media graphics and at the same time retain the client's branding and look and feel.
ADDED DATE: 2022-12-29 21:09:47
TEAM MEMBERS (1) : Bridget Godshall, Shannon Ashby, Michael Barnum
IMAGE CREDITS: Background image purchases from Shutterstock. Image license held by Envision Media. Image # 500191768.
PATENTS/COPYRIGHTS: Copyright Cumulus Networks 2019
|