Peep Packaging by Minseong Jeon - Studio Lem |
Home > |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Peep PRIMARY FUNCTION: Packaging INSPIRATION: Peep is a project of a beauty brand that pursues magical changes under the slogan "Magic Beauty Makeup". It started with the idea of creating a cosmetic brand that gives off playful, vibrant energy like street art in Brooklyn. Our goal was o integrate the logotype and package design that can show the brand essence of Peep. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The graphic motif of the logotype was developed based on typography with clear geometric formations and strong contrast. The main colors were designed to provide a lively, dynamic atmosphere by utilizing saturated pink and violet. Furthermore, those primary colors were applied to the packaging with a simple wordmark layout to express both modernity and trendiness. OPERATION / FLOW / INTERACTION: Great packaging is important not only because it creates a better impression but also because it is one of the more efficient ways to increase brand awareness. Since the product packaging is closely related to sales volume, its designs should be attractive so that the product itself could be an advertisement for the brand. The design process for PEEP started with the most basic box shape and was designed to portray the brand's mood at once using the most basic design elements and graphics. No matter how attractive the brand story is or how effective the product is, the brand would not get a chance if it does not attract customers' attention. A product that catches the audience's eyes among products from competing brands will more likely to be sold. Therefore, in order for the brand to make sales and to start communicating with its audience, it is necessary to attract the public's attention with unique packaging. PROJECT DURATION AND LOCATION: The project started and finished in January 2020 in Seoul, Korea. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the production stage, the most important goal was to print the key colors shown on the monitor as similar as possible to the package in order to deliver the brand's mood as it is. The package was produced by 4-color offset printing using Korean domestic paper called Manila, an eco-friendly paper with excellent printability and smoothness. Since it is a packaging material for cosmetic products, we choose 350g to make the packaging durable enough to hold the product and keep its shape during the shipment. SPECIFICATIONS / TECHNICAL PROPERTIES: The box packaging was produced in 100mm x 65mm x 120mm. TAGS: Packaging, Cosmetics, Graphic Design, Logo, Color RESEARCH ABSTRACT: In order to create an appealing packaging design, many brands in different industries such as fashion, healthcare, and cosmetics were benchmarked. It was found that most of the brands that are consistently chosen by customers have developed a clear, unique brand identity by delivering authenticity through brand messages to their customers and by building relationships through creative and interactive communication with them. Reflecting on these research contents, the visual identity of PEEP was created under the message that we are beautiful individuals and should always reveal our uniqueness, and the packaging design was created utilizing such visual assets. CHALLENGE: One of the most serious social issues these days is the environmental and pollution problems caused by packaging waste. Therefore, the biggest challenge was to find a biodegradable material that would not affect the quality of the design. ADDED DATE: 2022-11-23 04:19:26 TEAM MEMBERS (1) : Designer: Minseong Jeon IMAGE CREDITS: Image #1-5: Designer Minseong Jeon, Director, 2020. PATENTS/COPYRIGHTS: Copyrights belong to Studio leM, 2020. |
||||
| Visit the following page to learn more: https://studiolem.co.kr/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Studio leM PROFILE: Studio leM is a multi-disciplinary design studio. Ranging from domestic startups to international brands, It has the capacity and creativity to find the right look for clients of every size and diversity. It guides clients to establish a solid foundation and create a brand that will be unforgettable, remembered, and last. |
| AWARD DETAILS | |
 |
Peep Packaging by Minseong Jeon-Studio Lem is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023.· Read the interview with designer Minseong Jeon - Studio Lem for design Peep here.· Press Members: Login or Register to request an exclusive interview with Minseong Jeon - Studio Lem. · Click here to register inorder to view the profile and other works by Minseong Jeon - Studio Lem. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
  |
 |
