Bloom Herbal Tea by Bladesmith

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DESIGN DETAILS

DESIGN NAME:
Bloom

PRIMARY FUNCTION:
Herbal Tea

INSPIRATION:
This is a direction where Bloom is communicated as an organic, refreshing, and premium brand. The Digital Painting style is used to make the packaging look realistic andeye-catchy. The pastel color palette evokes calmness and relaxation. Bonding feelings of earthiness and peacefulness to create a grounded sensation which conveys the main message, attaining mental and physical wellness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mashreq is an Egyptian company for business development with 30 years of experiencein the FMCG Market. In 2021, Mashreq launched Bloom, a new promising herbal infused tea brand on the rise. Bloom was launched to fulfill the means of finding both physical and mental well-being, to actually ‘bloom from within’. Bloom values self-love, it emphasizes on the necessity of taking some time off for yourself, for both nourishment and relaxation.

OPERATION / FLOW / INTERACTION:
The product transforms the well-being of the person drinking the tea into the better, giving them a peaceful state of mind.

PROJECT DURATION AND LOCATION:
The project started in February 2021 in Cairo, Egypt and finished in December 2021 in Cairo, Egypt and was displayed in Carrefour Megastore and Gourmet Egypt.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
412.5 cm by 163.5 cm Carton Paper

TAGS:
Branding, Digital Art, Drink, Healthy, Packaging, Beverage, Bloom, Herbal, Pastel, Tea

RESEARCH ABSTRACT:
The idea behind the brand is to normalize the usage of herbal tea for every day use instead of occasional use. We conducted a through search online on the shape of the herbs in order to craft an eye catching and unique design.

CHALLENGE:
The hardest part of this design activity is the design of the illustrations itself.

ADDED DATE:
2022-06-21 17:05:48

TEAM MEMBERS (9) :
Founder & ECD:" Ahmed Mansour", Art Director & Illustrator: "Walid Hussein" , Art Director: "Abanob Maccari", Photographer: "Yehia El Alaily", Brand Planner: "Farida El Far", Brand Planner: "Nour Shoukry", Operations Manager: "Reham Salem", Copywriter: "Sarah Ayoubi" and Brand Executive: "Nader Saad"

IMAGE CREDITS:
Photographer: "Yehia El Alaily"

AWARD DETAILS
	Bloom Herbal Tea by Bladesmith is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023. · Read the interview with designer Bladesmith for design Bloom here. · Press Members: Login or Register to request an exclusive interview with Bladesmith. · Click here to register inorder to view the profile and other works by Bladesmith.