Lemonde Pro Branding Identity by Marco Pak Ho Leung |
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| DESIGN NAME: Lemonde Pro PRIMARY FUNCTION: Branding Identity INSPIRATION: The brand was inspired by the concept of NFT which is the idea of valuing intellectual properties. Apart from a deal between servant and client, designers should involve the company buildup. The intangible investment suggested shares the same concept of using the virtual currency in NFT, which aims to avoid a rotten market of price war. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The brand was named "LeMonde" which means "the world" in French with a message of connecting the world. The ethos is to build an environment where “designer do design” and creative perspective should be the first priority. The business model aims for a blue ocean, instead of taking part in the price war. The business model designed suggests a way without money transaction between clients and designers. This brand is rooted on conceptions of NFT, intangible investment and crowdfunding, in purpose to reach a blue ocean and create a new form of industry. OPERATION / FLOW / INTERACTION: The operation will be Investment startup businesses by design services as intangible asset, with a payback in shares. Campaign of crowdfunding supports the capital needed on design process, and the products or services from startup are provided in return to the Crowd funders. PROJECT DURATION AND LOCATION: The project started in Sep 2019 in Hong Kong, and still developing in Japan. |
PRODUCTION / REALIZATION TECHNOLOGY: The blue ocean business model, Crowdfunding campaign, Brand guideline, Logo, Namecard, Main visual in print and digital, Homepage, Social media, Video SPECIFICATIONS / TECHNICAL PROPERTIES: The brand style was separated in printed and digital media, which are cinematic and Bauhaus style. All of the designs in printed media follow a golden ratio with a color usage of primary colors. The brand guideline: Noted all the used of the designs and print in 210X297mm, 20 pages with cover. Logo: Showing the design perspectives with a message of connection. The main logo style should be with a ratio of 0.236/1/0.236/0.236, including the typography. Namecard: The credit card like design represents reliable and loyal partnership. All the video-based productions should start with a intro mp4/1080p/10 sec, and end with an outro mp4/1080p/8 sec motion graphic animation. TAGS: LeMondePro, Startup, Branding, Blue ocean, NFT, Intangible investment, Crowdfunding, Media production RESEARCH ABSTRACT: The business cycle benefits three parties involved. Startup businesses fulfill the needs on design in a lack of capital. LeMondePro focuses on creative production and develop a well-designed business circumstance. Crowdfunding can be a solution of promotion and all the funders are the potential clients for the startup businesses. CHALLENGE: The most challenging part in this proposal was to come up the idea of the business model and explain it to the others. The problem of the lack of objective valuation causes the information asymmetry. People cannot see the value or even do not realize there is value on design. NFT was a hope of the solution but it still needs time to be developed. A healthy design circumstance also needs time to be built up. ADDED DATE: 2022-06-18 16:01:16 TEAM MEMBERS (1) : Marco Pak Ho Leung IMAGE CREDITS: Marco Pak Ho Leung, 2022. |
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| Visit the following page to learn more: https://www.lemondepro.net | |||||
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NAME: LeMondePro PROFILE: LeMondePro is a multimedia production brand based in Japan, originally founded in Hong Kong. As professionals in creative productions, creative perspective is the first priority. It aims on developing a sustainable creative circumstance in research of a health business industry. |
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Lemonde Pro Branding Identity by Marco Pak Ho Leung is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Read the interview with designer Marco Pak Ho Leung for design Lemonde Pro here.· Press Members: Login or Register to request an exclusive interview with Marco Pak Ho Leung. · Click here to register inorder to view the profile and other works by Marco Pak Ho Leung. |
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