DESIGN NAME: THIRTY DEGREE DIAMONDS
PRIMARY FUNCTION: Luxury Jewelry Brand
INSPIRATION: In Western astrology, every Zodiac sign is the 30-degree sector of Earth's 360-degree orbit around the Sun. This was the point for the brand name creation.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: THIRTY DEGREE DIAMONDS is a jewelry brand inspired by astrological signs that focuses on refined minimalist necklaces from precious metals and diamonds. A delicate coin pendant features one of 12 zodiac constellations by some amount of different sizes of diamond stones that are correlated to that constellation star's sizes.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Dec 2021 - Jan 2022, Russia
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PRODUCTION / REALIZATION TECHNOLOGY: Visual Identity is reflected the brand's vibes - a refined luxury in a limited color scheme with magic royal purple as an accent color. Gorgeous textures of luxury packaging and print collaterals support the brand's high-end experience.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: BRANDING, BRAND DESIGN, VISUAL IDENTITY, BRAND, NAMING, GRAPHIC DESIGN, PRINT, PACKAGING
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2022-03-31 04:34:39
TEAM MEMBERS (1) : ANASTASIA SMYSLOVA
IMAGE CREDITS: Anastasia Smyslova, 2021.
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