Joy of Playing Toy Design by SQUARED

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DESIGN DETAILS
DESIGN NAME:
Joy of Playing

PRIMARY FUNCTION:
Toy Design

INSPIRATION:
We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Balin is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. BALIN is a brand with purpose.

OPERATION / FLOW / INTERACTION:
Each of the characters has its personal story, and they all are brought to life in a series of charming aquarelle illustrations so as to build an emotional connection with children.

PROJECT DURATION AND LOCATION:
The product design and development was large and exhaustive, ranging from mid 2020 to the end of 2021.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
All toys and characters were drawn by hand with each character having a name and story behind, then were produced from sustainable materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The range differs in size as toys series cover - board games, balance toys, toys for active play, such as balance steps and boards, etc.

TAGS:
toydesign, kidsproducts, cutenessoverload, childrenproducts, illustration, minimalism

RESEARCH ABSTRACT:
The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional INtelligence and the importance of social and emotional skills that children of today lack.

CHALLENGE:
The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity. Having sustainability in mind at all times.

ADDED DATE:
2022-03-30 08:21:44

TEAM MEMBERS (1) :
Creative Director - Yana Okoliyska

IMAGE CREDITS:
SQUARED, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
BALIN

PROFILE:
BALIN is a brand offering beautifully crafted toys that educate, inspire and delight. Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience. BALIN is a brand with purpose.

NOMINATION DETAILS

Joy of Playing Toy Design by Squared is a Nominee in Toy, Games and Hobby Products Design Category.

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AWARD DETAILS

Joy of Playing Toy Design by Squared is Runner-up for A' Design Award in Toy, Games and Hobby Products Design Category, 2021 - 2022.



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