Pu'er tea Book by Wang Zhi

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DESIGN DETAILS

DESIGN NAME:
Pu'er tea

PRIMARY FUNCTION:
Book

INSPIRATION:
The design inspiration of the book comes from the designer's love for the green of nature. From the fresh leaves of Yunnan Pu'er tea to the processing of Pu'er tea cake, the color of Pu'er tea has changed from green to brown, people's cognition of Pu'er tea has also changed.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the process of localization of the book in Japan. The designer and editor of the book chose a large number of historical materials about Pu 'er tea, providing strong evidence for the story of Pu'er tea. "Tasting TAETEA Pu'er Tea" provides a window for Japanese readers to understand Chinese tea culture.

OPERATION / FLOW / INTERACTION:
The format of the Japanese and Chinese books is the opposite of that of the Chinese version, with the same vertical arrangement as the ancient Chinese characters. Reading from top to bottom gives the impression of a sacred ritual. In these six chapters, the joy of reading pervades the whole process.

PROJECT DURATION AND LOCATION:
January 1 to May 26, 2016; Tokyo, Janpa February 1 to 31, 2022; Beijing, China

PRODUCTION / REALIZATION TECHNOLOGY:
The design and production process of Japanese books pays great attention to detail. From the book waist seal, cover to bookmark, from the choice of Japanese paper to four-color printing, binding process, every link is a part of the overall design of books.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Book size: 150mm x 210mm x 13mm

TAGS:
Pu'er Tea, Chinese Chadao, TAETEA System, Green drink, Yunnan

RESEARCH ABSTRACT:
The research on the history of Yunnan Pu'er tea and the processing technology of Pu'er tea laid the foundation for enlightenment.

CHALLENGE:
Through the design, readers can feel that Pu'er tea is a green and pollution-free drink

ADDED DATE:
2022-03-29 06:52:50

TEAM MEMBERS (1) :
Video: Wang Haifei Guest Editors:Xu Xue, Gao Feiyan

IMAGE CREDITS:
Yunnan TAETEA Group Co., Ltd.
Design/Editor/Wang zhi

PATENTS/COPYRIGHTS:
ISBN 978-4-86223-976-1 Tokyo Book Press

CLIENT/STUDIO/BRAND DETAILS

NAME:
Yunnan TAETEA Group Co., Ltd.

PROFILE:
Yunnan TAETEA Group Co., Ltd. is a leader in China's tea industry, founded in 1940. TAETEA Group upholds the core value of "cherishing tea and loving people", upholding the code of conduct of "dignity of tea people", and carrying forward the spirit of tea ceremony of "tea maker benevolence". At present, TAETEA Group has developed to take Pu'er tea as its core, and its production scale, sales, profits and taxes, and comprehensive brand influence have ranked first in China. "Tea is the national drink". In the past 10 years or so, about 5 billion yuan has been invested in the purchase of tea raw materials, which has driven hundreds of thousands of Chinese tea farmers out of poverty and become rich.

AWARD DETAILS
	Pu'er Tea Book by Wang Zhi is Runner-up for A' Design Award in Print and Published Media Design Category, 2021 - 2022. · Read the interview with designer Wang Zhi for design Pu'er tea here. · Press Members: Login or Register to request an exclusive interview with Wang Zhi. · Click here to register inorder to view the profile and other works by Wang Zhi.