Inspiration Capsule Coffee Coffee by Haohua Ye |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Inspiration Capsule Coffee PRIMARY FUNCTION: Coffee INSPIRATION: This is an instant coffee product created for the young market. The target group is young white-collar workers in the workplace. In this information age, modern people, who are full of busy work and complicated daily life, are increasingly working and living. Stress makes many young people tired, lethargic, and inefficient at work, and various syndromes in the workplace follow; it greatly affects their work life; young white-collar workers have a high overall purchasing power and pay attention to fashion. Coffee or the best drink for their workday refreshment. The design integrates the concept of "capsule pills" into the packaging design, resulting in a unique packaging shape; the whole is based on a simple and futuristic sense of technology, breaking through the definition of coffee, and the visual style is in line with the current orientation of young people, creating a unique visual identity of the brand. Spend. Based on the identification of the unified product shape of the "capsule pill" coffee, consumers can perceive different products through the abbreviation of the week and the symbol difference of the color. At the same time, the original intention of the design is to hope that every time users open it, they can get different inspiration, freshness and satisfaction, to "cure" different "symptoms" every day, just like having a box of "universal capsules" in reality, rich Color can make people feel happy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is an instant coffee product created for the young market. The target group is young white-collar workers in the workplace. In this information age, modern people, who are full of busy work and complicated daily life, are increasingly working and living. Stress makes many young people tired, lethargic, and inefficient at work, and various syndromes in the workplace follow; it greatly affects their work life; young white-collar workers have a high overall purchasing power and pay attention to fashion. Coffee or the best drink for their workday refreshment. The client hopes that on the basis of targeting young white-collar workers in the workplace, the coffee design will show a young, fashionable, simple and interesting brand tone, impress and interact with consumers, and create a unique visual recognition of the brand to help the product open up the commercial market. , so that the brand can be better spread. OPERATION / FLOW / INTERACTION: The combination of special shapes and craftsmanship distinguishes the product from similar products in form, has unique recognition and memory in terms of vision and touch, presenting an elegant atmosphere and a sense of modern simplicity and fashion. Functionally, it is ergonomic and easy to use. PROJECT DURATION AND LOCATION: The project started in Shenzhen in October 2021 and completed in Shenzhen in December 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Plastic mold, Injection molding, Screen printing, Spot color printing SPECIFICATIONS / TECHNICAL PROPERTIES: 20mm x20mm x55mm TAGS: Coffee, Styling design, Packaging design, Bottle design, Drinks RESEARCH ABSTRACT: The combination of special shapes and craftsmanship distinguishes the product from similar products in form, has unique recognition and memory in terms of vision and touch, presenting an elegant atmosphere and a sense of modern simplicity and fashion. Functionally, it is ergonomic and easy to use. CHALLENGE: Balancing business needs and design aesthetics ADDED DATE: 2022-03-24 13:15:39 TEAM MEMBERS (1) : Haohua Ye IMAGE CREDITS: IMAGE CREDITS: Haohua Ye. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BXL Creative PROFILE: BXL's creativity originated in 1999, adheres to the idea of "product is strategy", mainly provides brand strategy, creative design, technology research and development and product delivery for customers in the cosmetics, luxury goods, alcohol, tea, and food industries. One-stop "Product Image Project" Overall solution" service, dedicated to creating real best-selling products for customers. It pioneered the industry's four-in-one professional creative packaging service model of "brand strategy, creative design, technology research and development, and product delivery", built a complete service chain system for China's creative packaging industry, and helped customers create best-selling products and create strong brands. |
| AWARD DETAILS | |
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Inspiration Capsule Coffee Coffee by Haohua Ye is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Haohua Ye. · Click here to register inorder to view the profile and other works by Haohua Ye. |
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