DESIGN NAME: Bouiller les frontiers
PRIMARY FUNCTION: Retail space
INSPIRATION: Today there is a distinction in the retail field between male boutique and female boutique,two different types of marketing. More and more designer brands are pursuing unisex, For physical retail design,products with similar brand cultures should be set up to highlight the culture conveyed by the brand. Instead of systematically classifying by traditional gender.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is not a conventional immutable space. From the composition of to the function and decoration, it is constantly changing. This change can increase the possibilities of the space. This fluid representative dresses seasonal changes, while also representing gender, gender is no longer static.
OPERATION / FLOW / INTERACTION: Unisex clothing can be roughly divided into two categories, one is to reduce gender differences through oversized, uniform fit. The other is to express that gender attribute confidently through exaggerated designer techniques.
PROJECT DURATION AND LOCATION: The projet started in January 2020 in Paris and finished in Aguest 2020
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: For the remaining space, it is used the raw concrete material of the building itself, the structure of the building naked, just as each of us is born naked. People wrap their bodies with clothes, so it is decorated the space with curtain, like putting clothes on the space. It is also a concept of returning to environmental protection.At the same time reducing the interior decoration, it can also better show the clothes, giving a more pure space.
SPECIFICATIONS / TECHNICAL PROPERTIES: 12000mm x 23000mm x 5000mm
TAGS: Retail design, Interior design, Concept store, Gender diversity, Unisex
RESEARCH ABSTRACT: So for the former, oversized is to fit all people through the appearance of a dress, but the choice of size is still an issue. For each different individual, different adjustments are needed, so the service of retoucher is necessary. For the latter, due to its special characteristics, the output of these special pieces is usually not very important, and code breaks often occur, so the service of retoucher is also required. Therefore, it is necessary that the store staff has the opportunity to modify the garments.
CHALLENGE: On this basis, sotre concept also has the ability to customize, so that people can choose where to add their own personality to uniform clothes such as unisex, and at the same time can bring their own unused clothes to transform and recycle.
ADDED DATE: 2022-03-23 15:39:01
TEAM MEMBERS (1) : Qi An
IMAGE CREDITS: Qi An, 2021.
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