Huangshan Tourism Group Brand identity design by Tianzi Sheng |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Huangshan Tourism Group PRIMARY FUNCTION: Brand identity design INSPIRATION: Huangshan Tourism Group launched the overall deployment of global tourism to promote the "tourism +" strategic development of Huangshan City. The design team investigated and visited several major scenic routes, communicated with the inheritors of intangible cultural heritage, and changed Huizhou culture from text mode to image mode by combing it, providing Huangshan Tourism Group with a visual image upgrading scheme. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In March 2020, Huangshan Tourism Group announced the brand upgrade and changed the logo to our design. In the sign, the figure "H" adopts the lines with the meaning of traditional calligraphy to condense into the roof of Hui style buildings; The figure "s" is based on the writing order of "mountain" calligraphy and coincides with the structure of the cube. The two letters are closely connected like tenon and mortise. OPERATION / FLOW / INTERACTION: The logo continues to use the core green of the original group and then adds gold, which means to show the world a green eco-tourism city and the new Huangshan with Millennium golden cultural heritage. PROJECT DURATION AND LOCATION: The project started in July 2020 in Huangshan and finished in March 2021 in Beijing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo continues to use the core green of the original group and then adds gold, which means to show the world a green eco-tourism city and the new Huangshan with Millennium golden cultural heritage. Therefore, metal technology is used in the production of the company's main logo. SPECIFICATIONS / TECHNICAL PROPERTIES: The brand image of the tourism group can be applied to the materials of various scenes and occasions in the city, such as the packaging of local characteristic products. TAGS: Huangshan city image, Travel publicity, History culture, Green eco-tourism city RESEARCH ABSTRACT: Huizhou has a splendid history and culture. As a young generation, it has the responsibility to inherit it. Through in-depth study of Huizhou culture, the design team analyzes the traditional Chinese way of thinking and guides a new aesthetic trend. With the advent of the world image era, Huizhou's visual culture can take the opportunity of the times to change from text to image, which is reflected in urban visual image, tourism visual image, local characteristic product packaging and so on. CHALLENGE: Modern language transformation of Chinese traditional culture. ADDED DATE: 2022-03-22 01:00:21 TEAM MEMBERS (1) : Tianzi Sheng IMAGE CREDITS: Image #1: Creator Tianzi Sheng, Design sketch, 2021. Image #2: Creator Tianzi Sheng, Design sketch, 2021. Image #3: Creator Tianzi Sheng, Design sketch, 2021. Image #4: Creator Tianzi Sheng, Design sketch, 2021. Image #5: Creator Tianzi Sheng, Design sketch, 2021. |
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| Visit the following page to learn more: http://www.hslyjt.com/?r=news&type=2 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Huangshan Travel Group PROFILE: Huangshan Tourism Group Co., Ltd. was established in June 1999 and began physical operation in 2005. It is a wholly state-owned company authorized by the people's Government of Anhui Province to operate the state-owned assets of Huangshan scenic spot, one of the top 100 enterprises in Anhui Province, one of the top 20 of China Tourism Group, a well-known trademark in China, AAA credit rating and a member of WTTC. |
| AWARD DETAILS | |
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Huangshan Tourism Group Brand Identity Design by Tianzi Sheng is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tianzi Sheng. · Click here to register inorder to view the profile and other works by Tianzi Sheng. |
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