Toogi Ambulatory sales vehicle by David Gutierrez and Sulby Gutierrez |
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| DESIGN NAME: Toogi PRIMARY FUNCTION: Ambulatory sales vehicle INSPIRATION: In Colombia, there has been Forced displacement due to gun violence, unemployment, high immigration rates and the covid-19 pandemic, has forced people to become self-employed as an independent street food vendors in the public space to acquire a source of income. There is a percentage rate of 60.6 % people working as street vendors in Colombia and specifically 41.1% people are working as street vendors in Bogota. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Toogi focuses mainly on the versatility and efficiency that the enhanced design of the ambulatory sales vehicle gives to the seller, bringing them the possibility of organizing and distributing in a most efficient way the space inside the cart, this design avoids food spoilage due to crowding that is one of the most common issues that ambulatory fresh products sellers deal with. The vehicle also works with a mobile app that contributes in a systemic way to improving the quality of life of all the actors involved in the production, distribution, and sales of fresh products. OPERATION / FLOW / INTERACTION: The versatility and efficiency of toogi provide the seller the possibility to organize, distribute and optimize the space inside the cart, to avoid the crowd of the product, classifying it in folding containers that adapt to the space. It integrates a system that allows structures extension, creating the chance of displaying a lot more products, all those features were conceived with the goal of giving a more pleasant and mindless way of the exhibition for the costumer. For appropriate activity development, toogi also includes a battery and USB charger port fueled by solar panels located on the roof. PROJECT DURATION AND LOCATION: The project research began in December 2020 in Bogotá and surrounding towns and the design based on the conclusions research was finished in May 2021. FITS BEST INTO CATEGORY: Social Design |
PRODUCTION / REALIZATION TECHNOLOGY: Due to the environment that was designed for, the material and manufacturing processes for toogi are based mainly on metal mechanic processes because of the mechanical and durability features that this material provides, metal folded or bent sheets and bent square metal pipes are the main pieces used on toogi manufacturing process. Baskets are manufactured in high-density polyethylene and silicone for the folding piece. Toogi integrates an airless tires system because lack of spare parts when a tire gets punctured is one of the most important challenges that street vendors have to deal with SPECIFICATIONS / TECHNICAL PROPERTIES: Optimization is one of the key concepts of toogi, that is why toogi integrates a extensible system that allows to extend its size, this system was designed for the vehicle and its baskets looking for space optimization and better display and product preservation. Vehicle measurements: Width closed: 2369 mm Width open: 2824 mm Height: 1969 mm Depth: 1012 mm Basket measurements: Width: 480 mm Depth: 360 mm Height open: 150 mm Height closed: 530 mm TAGS: Toogi, Improve people quality life, Resources optimization, Synergy, Social impact. RESEARCH ABSTRACT: The process begins with the investigation, observation and analysis of the activity of the street hawker trade, recognizing the different products that are sold or marketed, for example: prepared foods, confectionery, clothing, sale of fruits and vegetables (agricultural products), among others. From here, all the variables of each of the activities and the actors involved during the logistics chain of each process were recognized, taking into account as a priority the social impact that the intervention generates for the majority of the people involved, within the on a hierarchical scale, we were able to identify that greater opportunities for intervention were identified in the production and commercialization process of agricultural products. In Colombia, 3.7 million peasant families are engaged in agriculture, 87% have been affected economically by factors such as: government policies that prioritize the importation of products, little or no access to means of transportation that facilitate the commercialization of food, added to the above factors, the crisis generated by the COVID-19 pandemic. Based on the conclusions of the research, the decision was made to generate a strategy that links all participants in the process of distribution and sale of agricultural products. Interviews were conducted with 30 street vendors of agricultural products to find out their needs and expectations. We understood the development of their day to day to fully understand the problems and challenges they face, within them is: the distance they must travel to stock up on the product, the high prices of some foods, physical wear and tear during a 8-hour day in a row walking with the cart, the “price war” that they face with other vendors and with small markets located within each neighborhood of the city, generating instability in the amount of daily economic income, the lack of a specific schedule of travel and the way to advertise your product generating discomfort among the inhabitants of the neighborhoods. We understood that the sales is the main factor in the development of its work based on it, we made an analysis matrix that helped us to conclude the main variables of intervention and redesign of the vehicle: the lack of space for the storage of the time spent choosing and organizing products to create a perceptually "pleasing" display for customers, congestion of products on top of each other causing hasty food damage, lack of display and storage space within the cart, avoiding the option of incorporating more quantity and variety of product. We also interviewed 50 clients and residents of the neighborhoods, we understood their expectations and requirements within them we found as essential: price, quality and perception of the products, people emphasized the little confidence they feel when buying from street vendors since on several occasions, the products did not meet the quality requirements, for example: physically deteriorated fruits as a result of poor organization in the street vending vehicle. They also showed that the way in which sellers advertise the sale of their products is uncomfortable. Due to the covid-19 pandemic, a large number of companies completely evolved to the home mode Office, virtual work meetings are interrupted by the noise generated by salespeople's ads. The buyers inform us that the lack of organization in the tour hours by the sellers, prevents them from having clarity in the specific moments to make the purchase of the products. The compilation of the most important information helped us to begin to define the requirements and generate the concepts that were finally incorporated in the redesign of the mobile market cart for agricultural products. We focus on the aesthetic - functional function of the car and the interaction with the seller and its socioeconomic factors. Our proposal focuses mainly on the versatility and efficiency that will provide the seller with the possibility of organizing, distributing and optimizing the space in the cart, to avoid the congestion of the product in the exhibition, classifying them in folding containers that adapt to the space. A rail system is used that allows the expansion of the structure, creating the possibility of displaying more product. Finally, the development of the strategy is proposed that consists of the integration of a mobile application that will be used by the people involved in the production process (peasant), distribution (truck driver), marketing (street vendor) and purchase of the products. products (customers). The strategy was thought as follows: located in the city of Bogotá, made up of 20 towns, each of them will have a specific number of truck drivers and street vendors. The application will communicate to the truck drivers the place and the information of the farmers who will provide the food for its commercialization, once the driver has the product he will transport it to the city, there the application will assign a supply point for the street vendors They will also be notified with the location of the point of provision of the product, then they will start the route between the streets of the neighborhoods generated by the application, customers will be notified of the proximity of the seller to their residence. CHALLENGE: The main challenge consisted of the decisions we had to make for the final proposal development, focusing on giving a specific answer to all of the opportunities that were identified along the research process. ADDED DATE: 2022-02-28 16:45:17 TEAM MEMBERS (4) : Designer: Carlos David Gutiérrez Ladino , Designer: Sulby Sthephanie Gutiérrez Ladino, and IMAGE CREDITS: David Gutierrez and Sulby Gutierrez, 2021. |
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NAME: TOOGI PROFILE: Toogi is a project that focuses on improving the quality of life of street vendors of fresh produce in Colombia, the main approach of the project consists of improving the street vending vehicle, recognizing the main problems of design and function of the current models, looking for a more systemic response the project also includes a strategy model based on a mobile app that involves the main actors in the process of production and sales of fresh products in Colombia. |
| AWARD DETAILS | |
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Toogi Ambulatory Sales Vehicle by David Gutierrez and Sulby Gutierrez is Runner-up for A' Design Award in Social Design Category, 2021 - 2022.· Read the interview with designer David Gutierrez and Sulby Gutierrez for design Toogi here.· Press Members: Login or Register to request an exclusive interview with David Gutierrez and Sulby Gutierrez. · Click here to register inorder to view the profile and other works by David Gutierrez and Sulby Gutierrez. |
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