DESIGN NAME: RITOU HIKKOSHI BIN
PRIMARY FUNCTION: Logo
INSPIRATION: While maintaining a sense of unity as a whole, I struggled to combine the motifs and initials that symbolize each remote island.
What color is right for the island? What is the motif? Is it a traditional craft, is it natural like a mountain or the sea, or is it a building ...
Many individual customers use the service, and there are concerns and expectations of moving to the land for the first time, so the logo is designed to be a bright and friendly image.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is a logo design of a service that moves to a remote island in Japan. At present, it has expanded to 10 remote islands.
Each remote island produces a different logo. The design combines the motifs that symbolize each island with the initials of the island's name.
The motifs of the sun, the sea, and the ship are used in common, and the design is unified as the development of one service to each remote island.
OPERATION / FLOW / INTERACTION: By deploying a logo design with a unified and common image, the company is promoting the fact that the services are provided by the same company, and users can feel a sense of trust and security in the services.
The logo also incorporates the characteristics of each island, giving the impression that the service is provided by the same company, but is not uniform, and that each island's circumstances are considered individually.
This will lead to a sense of trust among island residents, who will feel that the service is based on understanding, interest, attachment, and consideration for the community in which they live.
PROJECT DURATION AND LOCATION: By developing a logo that incorporates the symbol of each island, you can receive highly specialized services specialized for that island, which is a logo for yourself, not a logo that can be used by anyone anywhere. It impresses you with what you can do and also creates an attachment for the people who live on the island.
By incorporating this, all logos are unified, which enhances the trust and brand image of the entire service and the company that operates it.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The logo on the main image is a general symbol for the entire service, and is an image of the beautiful sea and the rising sun seen from an island rich in nature.
The symbol of each remote island uses a motif that symbolizes the island.
For example, the orange bridge on Miyakojima, Mt. Rishiri, the dolphins on the Izu Islands, the church on Goto, and the rias coast of Tsushima.
The design is designed to be attached to people who will live on the island and those who have lived on the island for a long time.
SPECIFICATIONS / TECHNICAL PROPERTIES: We create and develop original typefaces not only for symbols but also for characters (logotypes) that represent service names.
These series of designs are digital data created using Adobe Illustrator.
It is designed to produce not only color but also monochrome data so that it can be used in various situations.
TAGS: logo, logotype, symbol, ritou
RESEARCH ABSTRACT: Many similar moving services are not specific to the island and are less specialized, which often increases the cost and other burdens on the user.
In this project, by creating symbols tailored to each remote island, not only is it raising expectations, but it also impresses with the expertise and quality of service for each island.
CHALLENGE: It was very difficult and difficult to depict the symbolic motifs and initials of each remote island in a concise, bright and friendly manner without compromising the overall sense of unity (and not to complicate it). ..
ADDED DATE: 2022-02-27 13:30:46
TEAM MEMBERS (1) :
IMAGE CREDITS: Riki Ishihara, 2021.
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