Joy App by PepsiCo Design and Innovation PepsiCo Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Joy PRIMARY FUNCTION: App INSPIRATION: To communicate this revolutionary approach, Joy needed a visual identity capable of conveying clearly, many things at once: happiness, rewards, snacks, content and connectivity. To achieve this, a dynamic and expressive visual system was created. Based on lively pictograms, bright digital colors, simple typeface, a charismatic photographic style and a unique smiley logo, Joy’s visual identity was planned to give a fresh look to the brand and a flexible way of implementing it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Joy is a personalized content platform, where consumers can enter a totally new way of experimenting with brands. In Joy they can find customized activities, prizes and special content relevant to their likes and interests. Whether they choose a product that is sweet or salty; consumers will receive nothing but tailored experiences all year long. It doesn’t matter if they prefer music instead of football, Joy app has them covered. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 21:23:41 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation PepsiCo Design, 2021. |
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| AWARD DETAILS | |
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Joy App by Pepsico Design and Innovation Pepsico Design is Runner-up for A' Design Award in Mobile Technologies, Applications and Software Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation PepsiCo Design. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation PepsiCo Design. |
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