Mums Pregnancy Supplement Packaging by Yi-Ju Weng

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DESIGN DETAILS

DESIGN NAME:
Mums

PRIMARY FUNCTION:
Pregnancy Supplement Packaging

INSPIRATION:
Based on the designer’s research, pregnancy supplement packaging in Taiwan are more text-oriented and usually uses the female body line to indicate the product. To differentiate the packaging from others, the designer chose to emphasize the natural nutrients in the supplements and present them in colorful detailed illustrations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging is intended for gifting purposes, therefore it comes in a larger size and is designed to garner attention. As the key vision of the packaging, baskets of whole food with rich Folic Acid and Lecithin emphasize the abundance of nutrients in the supplements. The illustration is also a play on the packaging structure: it creates an illusion that the basket extends backward to contain more food. In addition, butterflies are added to the illustration to symbolize pregnant women.

OPERATION / FLOW / INTERACTION:
The packaging is designed to create an illusion that the person grabbing the handle of the packaging looks like he/her is carrying a basket full of organic foods.

PROJECT DURATION AND LOCATION:
The project started in November 2021 and finished in January 2022. The design process took place in Taipei, Taiwan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging uses paper as a material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 206mm x Depth 35mm x Height 300mm

TAGS:
Packaging, Pregnant Supplements, Supplements

RESEARCH ABSTRACT:
-

CHALLENGE:
The hardest part of the project was to make the illustration naturally connect to the packaging structure, as the perspective of the basket hugely affects how well the illusion appears to be.

ADDED DATE:
2022-02-25 02:40:32

TEAM MEMBERS (1) :

IMAGE CREDITS:
Yi-Ju Weng, 2021.

CLIENT/STUDIO/BRAND DETAILS
	NAME: Yi-Ju Weng PROFILE: -

AWARD DETAILS
	Mums Pregnancy Supplement Packaging by Yi-Ju Weng is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022. · Read the interview with designer Yi-Ju Weng for design Mums here. · Press Members: Login or Register to request an exclusive interview with Yi-Ju Weng. · Click here to register inorder to view the profile and other works by Yi-Ju Weng.