Packaging for Oranges Traditional Totem by Hao Zou

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DESIGN DETAILS

DESIGN NAME:
Packaging for Oranges

PRIMARY FUNCTION:
Traditional Totem

INSPIRATION:
In China, oranges represent auspiciousness, so we regard them as gifts rather than ordinary commodities. Traditional totems are an important part of Chinese culture. Combined with modern illustration style, we need a new retro vision.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unlike the general line illustration, the pattern contains a lot of traditional cultural research. In appearance, the packaging is simple, but the fine pattern will make people feel the details. In the past, the design would be close to the color of the product, where green symbolizes the quality and nobility of gemstones.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project was started in December 2019, completed in January 2020 and put into production in China in August 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Hard cardboard mounting

SPECIFICATIONS / TECHNICAL PROPERTIES:
326mm x 226mm x 180mm

TAGS:
packing design, gift, Illustration design

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2022-02-21 07:28:55

TEAM MEMBERS (4) :
Designer: Zou Hao, Illustrator: Hu Yutong, Creative director: Zhang Jinjun and

IMAGE CREDITS:
Hao Zou, 2021.

CLIENT/STUDIO/BRAND DETAILS
	NAME: ART TO U PROFILE: -

AWARD DETAILS
	Packaging For Oranges Traditional Totem by Hao Zou is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022. · Read the interview with designer Hao Zou for design Packaging for Oranges here. · Press Members: Login or Register to request an exclusive interview with Hao Zou. · Click here to register inorder to view the profile and other works by Hao Zou.