Lava Handbag by Alexander Loretz

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DESIGN DETAILS

DESIGN NAME:
Lava

PRIMARY FUNCTION:
Handbag

INSPIRATION:
The powerful natural spectacle of a volcanic eruption inspired me to design this handbag. When the lava finds its way between volcanic rocks, visually very fascinating images and impressions are created. I wanted to design a handbag that conveys this flowing movement of the lava over the volcanic rock.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This handbag is not meant to be a mass product, but to combine unique design and handcraft to stand for a future in which products have a real value again and no mass consumption is needed. This design stands out visually due to its three-dimensional shapes and the striking colour combination between black and orange.

OPERATION / FLOW / INTERACTION:
With this handbag, the viewing angle is very crucial. Every new viewing angle changes the design. If the front of the bag is viewed at a very steep angle, a visual world of its own will emerge. This way, the bag never gets boring either.

PROJECT DURATION AND LOCATION:
This project started in January 2022 in Vienna and ended in February 2022 in Vienna.

PRODUCTION / REALIZATION TECHNOLOGY:
The handbag is completely handcrafted. Materials used: Italian calfskin in glossy black. Orange edge paint. Black linen thread.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 290 mm x Depth 100 mm x Height 250 mm

TAGS:
handbag, handcrafted, moving shapes, lava

RESEARCH ABSTRACT:
I had to find a way to visually convey the flowing movement of lava and the static volcanic rock. So I looked at a lot of pictures of volcanic eruptions and analysed them. My design ideas also had to work as a handbag. That's why I tried out many different patterns. Then I sewed the bag. This part took the most time because I sewed the bag by hand.

CHALLENGE:
The most difficult part of my handbag was to combine design and craft. Creating the pattern was definitely a challenge, I had to try a lot of different things until I could turn my design idea into a bag.

ADDED DATE:
2022-02-15 10:40:11

TEAM MEMBERS (1) :

IMAGE CREDITS:
Alexander Loretz, 2021.

PATENTS/COPYRIGHTS:
Copyrights belong to Alexander Loretz, 2022.

CLIENT/STUDIO/BRAND DETAILS
	NAME: Alexander Loretz PROFILE: Alexander Loretz is a young handbag and graphic designer based in Vienna, Austria. He makes the bags himself and everything is handmade. He likes to try out new and unconventional bag designs, which always have to exude a certain elegance, and works mainly with leather.

AWARD DETAILS
	Lava Handbag by Alexander Loretz is Runner-up for A' Design Award in Fashion and Travel Accessories Design Category, 2021 - 2022. · Read the interview with designer Alexander Loretz for design Lava here. · Press Members: Login or Register to request an exclusive interview with Alexander Loretz. · Click here to register inorder to view the profile and other works by Alexander Loretz.