Shacheng Laojiao Jade Ruyi Packaging by Yibin Lin

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DESIGN DETAILS
DESIGN NAME:
Shacheng Laojiao Jade Ruyi

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Ruyi is a kind of traditional Chinese craftsmanship. Its appearance is similar to Ganoderma lucidum. Generally made of jade or gold, it symbolizes the greatest fortune.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The shank is shaped like a finger to scratch itches, which can make people satisfied, hence the name. This product is named after Ruyi, which also looks like Ruyi and symbolizes the best wishes.

OPERATION / FLOW / INTERACTION:
This product adopts the process of overglazing on the bottle body, roasting gold edges on the contour, and roasting gold information on the bottom, which makes the whole structure more compact and delicate, with good permeability. The product feels comfortable, ensuring that the surface is long-lasting bright and new, with a longer service life and better collection value.

PROJECT DURATION AND LOCATION:
not application

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Ruyi is made of jade or gold, which symbolizes the greatest fortune. It is the first choice for gifts during the holidays.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottles of this series are matched according to the international color matching standards, which are in line with the international standards and international aesthetic trends, elegant and extraordinary.

TAGS:
Shacheng Lao Jiao Jade Ruyi

RESEARCH ABSTRACT:
The overall product conforms to ergonomic design and fits usage habits. The sleek and smooth lines give users the most comfortable grip. On the other hand, the beautiful and sleek design of the bottle also symbolizes achieving mastery through a comprehensive study of the subject in Chinese.

CHALLENGE:
This series of products include Gold Ruyi, Jade Ruyi, Snow Ruyi, etc., each with its own distinctive appearance and rich meaning to meet the different needs of users. Gold Ruyi expresses the character of a gentleman who is as firm as gold; Jade Ruyi represents wisdom and justice; Snow Ruyi symbolizes purity and harvest.

ADDED DATE:
2022-02-07 06:21:08

TEAM MEMBERS (1) :
Lin Yibin

IMAGE CREDITS:
Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

PATENTS/COPYRIGHTS:
Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

Visit the following page to learn more: https://www.zjkccnzjt.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

PROFILE:
This is a company that specializes in designing corporate images for companies in various industries, such as liquor packaging image design, food packaging design, etc. With industry recognition, the designed works have won the Excellent Design Award, helping the Chinese design community. The symbolic meaning of the previously designed Yuruyi is to help the 2022 Beijing Winter Olympics in China and bring more soulful auspicious objects to the Olympic athletes.



NOMINATION DETAILS

Shacheng Laojiao Jade Ruyi Packaging by Yibin Lin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shacheng Laojiao Jade Ruyi Packaging by Yibin Lin is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.



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