Wujiu Liquor Packaging by Sungoo Design

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DESIGN DETAILS
DESIGN NAME:
Wujiu

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
Reconstruct traditional culture with modern methods. The characteristic "Flying Eaves" of ancient Huizhou architecture is the cultural characteristic that we are looking for based on Wujiu. The black and white style of Huizhou architecture coincides with modern minimalism, spanning thousands of years. The overall bottle shape uses the minimalist expression of "modern vertical grid" to present the right style and sense of hierarchy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wu brand old wine, based on the local culture, renewing the old and renewing the old taste, the design expression of the three-dimensional industrial style concept, exploring the balance of traditional ancient quintessence and cutting-edge style, and obtained this work.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-11-05 10:30:23

TEAM MEMBERS (1) :
Muqiang Fu,Jingsong Lin

IMAGE CREDITS:
Sungoo Design, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Sungoo Brand Design Co,Ltd.

PROFILE:
Sungoo Creative was founded in 2013 by Mr. Fu Muqiang, a well-known designer. Adhering to the pioneering design concept of "inheriting the ancients and prospering the present, nature is based on the heart", following the rules of the ancestors and understanding the principles of change, the traditional classic culture and modern technology and art are integrated into a furnace, in a peaceful, simple and quiet, elegant and natural atmosphere In the Chinese wine industry, with the harmonious combination of text and quality, and the personality of hardness and softness, it keeps pace with the times and is eclectic.



NOMINATION DETAILS

Wujiu Liquor Packaging by Sungoo Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Wujiu Liquor Packaging by Sungoo Design is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.



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