Yunjiu Yunxiang Liquor Packaging by Sungoo Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Yunjiu Yunxiang PRIMARY FUNCTION: Liquor Packaging INSPIRATION: We dig deep into the wine heritage and find the unique local cultural foundation of the wine in order to recreate a super symbol of Chinese wine culture.Among them, the totemized vision has become a super carrier of its own culture. We use totemization to polish the super symbols of Chinese wine culture, to build a cognitive resonance based on aesthetics, and build a super memory of a new era. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The place where this wine is brewed is the “only emerald area on the earth” in the 26° north latitude. The heaven and earth have cultivated the essence of emeralds and the spirit of the wine. In the brewing technique of Yunjiu, 36 Chinese herbal medicines are used to create a unique uniform fragrance. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Elaborate herbal relief. The 36-flavored herbal three-dimensional embossed on the bottle cap and box body, which is the only fragrance-mixing technique in the country, is embellished with the "Miao silver characteristics" SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-11-05 09:45:22 TEAM MEMBERS (1) : Muqiang Fu,Jingsong Lin IMAGE CREDITS: Sungoo Design, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Sungoo Brand Design Co,Ltd. PROFILE: Sungoo Creative was founded in 2013 by Mr. Fu Muqiang, a well-known designer. Adhering to the pioneering design concept of "inheriting the ancients and prospering the present, nature is based on the heart", following the rules of the ancestors and understanding the principles of change, the traditional classic culture and modern technology and art are integrated into a furnace, in a peaceful, simple and quiet, elegant and natural atmosphere In the Chinese wine industry, with the harmonious combination of text and quality, and the personality of hardness and softness, it keeps pace with the times and is eclectic. |
| AWARD DETAILS | |
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Yunjiu Yunxiang Liquor Packaging by Sungoo Design is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Sungoo Design. · Click here to register inorder to view the profile and other works by Sungoo Design. |
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