Jiugui Xiangxi Liquor Packaging by Sungoo Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jiugui Xiangxi PRIMARY FUNCTION: Liquor Packaging INSPIRATION: The origin of this idea comes from the local culture of Xiangxi: the Miao culture. The most well-known tradition of the Miao nationality is to pay attention to silverware and silverware. With this product, we want to interpret: what is culture? The more distinctive, the more cultural, the more local, the more cultural, the closer to life, the more cultural, and the more ritual, the more cultural. Cultural things are human things; national things are world things. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Taking Jiuguijiu as the carrier to empower the characteristic folk custom silverware culture in Xiangxi, we are committed to cooperating with the cultural genes of Jiuguijiu's self-contained system to create a deeply rooted national impression. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Wearing a silver crown, complicated and exquisite design of horns and silver top; neck hanging collar, which is the symbol of every Miao people's clothing; shoulders with heavy silver, with hidden carved ethnic totem display. Coupled with the exquisite ornaments at the logo. We anthropomorphized the classic bottle type of Jiugui Liquor to maximize the national cultural style contained in the "Cultural Liquor", that is, the profound connotation of Xiangxi and Jiugui Liquor. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-11-05 09:22:33 TEAM MEMBERS (1) : Muqinag Fu,jingsong Lin. IMAGE CREDITS: Sungoo Design, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Sungoo Brand Design Co,Ltd. PROFILE: Sungoo Creative was founded in 2013 by Mr. Fu Muqiang, a well-known designer. Adhering to the pioneering design concept of "inheriting the ancients and prospering the present, nature is based on the heart", following the rules of the ancestors and understanding the principles of change, the traditional classic culture and modern technology and art are integrated into a furnace, in a peaceful, simple and quiet, elegant and natural atmosphere In the Chinese wine industry, with the harmonious combination of text and quality, and the personality of hardness and softness, it keeps pace with the times and is eclectic. |
| AWARD DETAILS | |
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Jiugui Xiangxi Liquor Packaging by Sungoo Design is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Sungoo Design. · Click here to register inorder to view the profile and other works by Sungoo Design. |
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