Lifemate Pet Health Products by Pufine Creative |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lifemate PRIMARY FUNCTION: Pet Health Products INSPIRATION: The pet industry first appeared after the beginning of the Industrial Revolution in the 19th century. It was prevalent in the British royal family and aristocracy at that time. The stories from Queen Victoria to Elizabeth II and pets are well-known, and it also allows pets to become a member of mankind and truly walk into mankind. family. Pets should grow up healthy and happy just like humans. The packaging design of this product is inspired by tracing the history of pets and the original intention of the founding R&D team to create the highest quality products. With the costumes and styles of the royal family of the Victorian era, it creates a high-end, high-quality and safe product image and creates equality for pets. , Happy and healthy life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Humanize cats and dogs, like each cat and dog is an earl with aristocratic status. They wear English hats, retro glasses, and straight suits. Showing the aristocratic temperament, the illustrations are presented using the European classical pen technique, and the animal protagonist gives a big comparison in the action, which is a response to the care and love of the responsible pet owners. OPERATION / FLOW / INTERACTION: The pet is anthropomorphized to set the corresponding era, country, clothing, style, gender, address, breed, posture, and expression, and present it with a delicate and realistic pen style, forming a fairy tale-like dramatic effect, and Combining the cosplay and animated movies that young people like today will bring the past and the present, the virtual and the reality closer, and it is easier to arouse the curiosity of consumers and the relationship between people, pets and brands. PROJECT DURATION AND LOCATION: Start in 2020 and complete in 2022 Location: Wuhan, Hubei, China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The outer packaging adopts white cardboard boxes, and the inner packaging adopts the forms of PE bottle labeling, hose, aluminum foil bag and aluminum can. According to different single products, different packaging forms are used, which is low cost and environmentally friendly. The process adopts hot stamping technology to highlight the overall packaging. The quality and a sense of nobility increase the value of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: Intestinal bacteria outer box size: 120*60*40mm; inner packaging size: Nutrition cream outer box size: 190*50*35mm; Inner hose size: 178*32mm Lecithin outer box size: 93*93*95mm Pet goat milk powder box size: 105*105*140mm PE bottle size: 120*55*55mm; 140*40*40mm; 90*90*92mm TAGS: Pets, health products, fairy tales, drama, ip, anthropomorphism RESEARCH ABSTRACT: Pets have become indispensable and important partners in human life because of their cuteness, loyalty and emotional companionship. When we get happiness from pets, we should also care about their lives and healthy growth like our own human members, not just human "toys". Therefore, we hope to interpret the care and responsibility of humans towards pets through product packaging design, truly establish a harmonious and equal relationship, and cherish the pure and short-lived good time between people and pets. CHALLENGE: The biggest challenge: 1.How to explore the difference with similar brands and establish the visual style of YiBan brand product packaging? 2.Set the corresponding breed of the pet anthropomorphic ip image. 3.Lifelikely portray the corresponding era, country, clothing, style, identity, gender, address, posture, and facial expressions. ADDED DATE: 2021-09-30 12:33:05 TEAM MEMBERS (4) : Designer: Gui Dani, Illustrator: Wang Shijie, Creative Director: Zhang Yanhui and Customer Service Director: Zhou Xiaoli IMAGE CREDITS: Image #No 5 Illustrator：Wang Shijie |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan Pufine Advertising Co., Ltd. PROFILE: Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions. |
| AWARD DETAILS | |
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Lifemate Pet Health Products by Pufine Creative is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Pufine Creative. · Click here to register inorder to view the profile and other works by Pufine Creative. |
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