DESIGN NAME: Acqua Azzurra Fragrance
PRIMARY FUNCTION: Musky Floral Eau De Toilette
INSPIRATION: The idea for ACQUA AZZURRA is, as the name suggests, built with a clear blue fragrance like spring water in nature. Acqua Azzurra represents an appreciation for classic beauty. The luxury bottle is full of exquisite details. The classic and ambitions of this fragrance reflect in the bottle shaped like a lotus which stands for freedom, pure and beauty of women.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Acqua Azzurra is a musky floral Eau De Toilette.The sweet and fresh floral composition reveals a unique blend of vibrant youth and elegant femininity. The pure and delicate fragrance is suitable for 18-35 aged women.
OPERATION / FLOW / INTERACTION: In the early stage of design, I analyzed the market of the perfume industry, including target customers, competitive brands, perfume materials, and packaging materials. In the design process, the whole design has experienced from the graphic to 3D, from the visual to physical. It was as surprising as the birth of a new life.
PROJECT DURATION AND LOCATION: September 2020-April 2021, New York, USA
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PRODUCTION / REALIZATION TECHNOLOGY: The fragrance-making process is exciting. First of all, I hand-painted hundreds of fragrance bottles and selected five excellent ones. I then created a model of the five bottles in 3D software. After adjusting and modifying the details, I chose one of the works that best fit the theme and hand-sculpted it with oil clay. The sculpting process had to be very precise; the dimensions, every detail, and angle had to be consistent. Try to avoid fingerprints on the work. Finally, after the manual model is made, the machine is used to turn the mold and choose the material in the production factory. I chose sustainable Glass for the main bottle and metal for the bottleneck. The outside packaging is made with a rigid paper box.
SPECIFICATIONS / TECHNICAL PROPERTIES: Fragrance specifications:
Top: bergamot, Heart: white rose, magnolia, Base: cedar, musk
Dimensions:Length: 76.25mm, Width:76.25mm, Height:63.5mm
TAGS: Fragrance, Perfume, Cosmetic, New York, Beauty, Natural
RESEARCH ABSTRACT: Analysis of cosmetic markets includes competitive brands,target customers of the perfume industry, the demand for perfumes in different age groups, and the research on the ingredients of perfumes. After a lot of research and analysis and questionnaires survey, Acqua Azzura was born.
CHALLENGE: The cosmetics industry is a highly competitive market, and different groups of people have other demands for product function, fragrance, and appearance. Before making this perfume, I spent a lot of time researching the competing products. Not only is it different in composition, but the beautiful and elegant design of the bottle makes it a perfume classic.
ADDED DATE: 2021-07-17 20:45:06
TEAM MEMBERS (1) : Yuxi Liu
IMAGE CREDITS: Yuxi Liu, 2021.
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