Between Mountains Public Branding by Ivan Lee

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DESIGN DETAILS
DESIGN NAME:
Between Mountains

PRIMARY FUNCTION:
Public Branding

INSPIRATION:
Mt. Lishan also in aborigine tongue as Mt. Slamaw is home for aboriginal tribes with multi-ethnic groups. Situated in the mountainous area in mid-Taiwan, beautiful mountain scenery with pleasant weather all year round is famous for its pear, peach, and apple production. In 1992 a major earthquake had structed Lishan area and destroy the major road connections to all other main cities, hence devasted the economic livelihood.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
An art campaign collaborated with tourism has curated ”Between Mountains” by using art installations over the Lishan area. The main theme of this graphic design comprises rolling mountains in foliage green and immersing gold. Tracking lines representing trails “beteen mountains" along with dots, weaving, tattoos of tribal arts, shows the secluded yet vibrant cultural heritage of land.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2021-06-23 22:10:36

TEAM MEMBERS (9) :
Client: 交通部觀光局參山國家風景區管理處, Designers:, 桔禾創意整合有限公司, 張漢寧, 詹郁柔, 林春節, 詹韋儒, 成若涵 and 陳普

IMAGE CREDITS:
Ivan Lee, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Between Mountains Public Branding by Ivan Lee is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Between Mountains Public Branding by Ivan Lee is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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