Oracle Skatepark Logo Branding by Sherese Cole Opuiyo |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Oracle Skatepark PRIMARY FUNCTION: Logo Branding INSPIRATION: The client came up with the idea to have an "O" to represent the O in the word "Oracle." The client wanted the "O" to be specifically in sign language to promote a more inclusive environment. Pondered upon how to make "O" engaging, decided to do the various sketches. Scanned the image to iMac. Chose a typeface that was playful and fun thus adding a skateboard on the "K" to give it the flare that will not traditionally come from most designs. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo design for a upcoming new skatepark. It is a detailed hand design logo; that appears gold like due to the different shades of gold that are blended together. Made it with shadow details and light cross hatch. Added shadows makes it more realistic and captivating. It is what gives us our three dimensional look that shows what we perceive as depth. The color compliments for the several shades of gold and the blue gives a contrast that allowed the audience to look at the logo from left to right. OPERATION / FLOW / INTERACTION: This object is a logo, therefore it is only true function is to dazzle viewers with its creativity. The logo is currently posted on the client's social media page. The client is still trying to develop the skatepark, but after showing the logo of the skatepark to others and surveying the market, the client recognizes there is a big market for the skatepark. The logo has become a great marketing tool. PROJECT DURATION AND LOCATION: This project began and was executed in New York, NY, USA, May 2016. The project began on a Thursday evening with the client eager to discuss the idea and get the design rolling. Over the next couple of days, executed some sample designs from the ideas that were given. On the days to follow, made a connection with the logo title and the idea of something with sign language, that is when the concept was born. For the rest of that week, enhanced the image and make it what is today. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This logo was created in sketch form first, than executed in Adobe Illustrator on an Apple iMac. Other secondary materials included white plain sketch paper of dimensions 11x17 inches. One number 2 HB pencil for the first stage. One number 2B pencil for second stage. Derwent line markers, one 0.3 and the other 0.8, for final inking. SPECIFICATIONS / TECHNICAL PROPERTIES: Originally made as an 4800 x 2000 px artboard in Adobe Illustrator. Currently, 3600 x 3600 px for A'Design Award artboard piece. TAGS: Logo, branding, startup, pictorial marks, symbol, logomark, logotype RESEARCH ABSTRACT: At the beginning, a hand study of a model's hand was done. The main objective was to find the right angle and positioning that will enhance the look of the hand. The fingernails were abstract to give the design its own identity, giving it a simple and sleeker look. The design established a very impactful design that connected well with the client and viewers alike. CHALLENGE: The challenges that faced with this project were the shadows and gradients. It was extremely tedious to create. The fascinating part of these challenges are something that historically has been perfected in art. To have the opportunity to continue the legacy of several artists was not only challenging but also gratifying after completed. The design inspired others to want to skate and inspired the client to press on with the vision. ADDED DATE: 2021-06-20 02:26:01 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Artist Sherese Opuiyo, Illustration, 2016. Optional Image #1: Photographer Nigel Persaud, Single Water Bottle, 2022. Optional Image #2: Photographer Nigel Persaud, Products Image, 2022. Optional Image #3: Photographer Nigel Persaud, Bottles and Hats, 2022. Optional Image #3: Photographer Nigel Persaud, Model and Skateboard, 2022. Video Credits: Aaron Skinner, Logo Products, 2022. |
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| Visit the following page to learn more: http://tinyurl.com/mr2awfhu | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Adroit Designs PROFILE: A design company that creates design pieces for client's branding identity, including but not limited to logos, business cards, letterheads, envelope and etc. In addition, marketing materials such as, websites, event posters, flyers, step and repeats, event bar car cards, menu cards, banners, and etc. |
| AWARD DETAILS | |
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Oracle Skatepark Logo Branding by Sherese Cole Opuiyo is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Read the interview with designer Sherese Cole Opuiyo for design Oracle Skatepark here.· Press Members: Login or Register to request an exclusive interview with Sherese Cole Opuiyo. · Click here to register inorder to view the profile and other works by Sherese Cole Opuiyo. |
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