Rhythmic dancer Glasses sales by Guohua Cai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Rhythmic dancer PRIMARY FUNCTION: Glasses sales INSPIRATION: The quality of the product display space designed this time is the highest in the industry, which causes us to regard its products as "stars" and then we view the space from the perspective of "exhibition and performance", opening a "performance stage" design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Due to the unique character of the goods in the industry, the initial design of this space regards the store space as "exhibition space". At the same time, it corresponds to the conditions of the base adjacent to the National Opera House, which has become a more powerful foundation in the design, and finally makes the goods appear in the eyes of consumers as dancers, setting off the higher value of the goods. OPERATION / FLOW / INTERACTION: In the design process, there are countless interactions with operators, discussing the thinking of consumers, repeatedly guessing their possibilities, and finally becoming the decision of this design. This decision is put into the project implementation. In order to shape the space of "different from others", the engineering skills use the methods of comprehensive and media materials to create not only the methods of decoration, but also the creative works of three-dimensional works of art. PROJECT DURATION AND LOCATION: The project started in December 2018 and finished in March 2019. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the process of production realization, the decoration behavior is regarded as the application of comprehensive media materials, and the construction of three-dimensional works of art is the goal, which makes the application and connection of media materials in the process more complex. Considering the construction cost, it has become a major test in the production process of this case. SPECIFICATIONS / TECHNICAL PROPERTIES: 25920 mm x 20930 mm x 3650 mm TAGS: boutique, unique, eyewear, handmade frame, bright eyes, fashion RESEARCH ABSTRACT: For the design and research of this case, we will use Roland Barthes's semiotic theory to discuss that the symbol of goods is glasses. The symbol of space is a store, but its implicit symbol is the meaning of dancers in the exhibition space, so as to enhance the value of goods and make it an artistic expression. CHALLENGE: Through the investigation of the base, the neighboring landmark "Opera House" was used as the main design factor of the project, followed by a series of challenges. The most difficult event was the fixed height in the general architectural space, in an attempt to create the classical and towering spatial sense of the opera house. The line performance with a strong sense of perspective enhances the depth of the picture, and the railings and empty bridges in the middle section are designed to increase the visual effects of the front, middle and back scenes, which appear at the moment when the door is opened. ADDED DATE: 2021-04-26 03:50:02 TEAM MEMBERS (1) : IMAGE CREDITS: Guohua Cai, 2021. |
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| Visit the following page to learn more: http://reurl.cc/8yaZkX | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Bright Eyes PROFILE: For every object in the world was made up of tiny molecules, for every eyewear is a just small molecule of your world. BeOptic pays all efforts to make your world with brightness. Eyewear is not just a pair of glasses, it is professionalism, accessories, attitude, trend-setter of fashion and pampering yourself. BeOptic was founded in 1999, is a group of glass enthusiasts who own optometry licenses, also advocating the eyewear fashion. BeOptic dedicates at composing of the latest and most popular glass information, combined with a professional optometry skillset, so that glasses do not just see clearly, wearing a comfortable, glasses will be your most intimate fashion accessories. Every year we will participate in the exhibition of the world's major spectacles, whether it is the French Silmo exhibition, the Italian Mido exhibition, Japan LOFT Exhibition, Hong Kong, Shanghai glass exhibition, etc., you can see the presence of BeOptic. BeOptic will deliver the most fashion impression at all times, integrated with world seamlessly. |
| AWARD DETAILS | |
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Rhythmic Dancer Glasses Sales by Guohua Cai is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Guohua Cai. · Click here to register inorder to view the profile and other works by Guohua Cai. |
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