Great place to work Digital Campagn by Pancho González y Renato Galecio |
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| DESIGN NAME: Great place to work PRIMARY FUNCTION: Digital Campagn INSPIRATION: Covid 19 made everyone start working from home, totally changing the way they work and live. Meetings, conversations, projects and everything related to work, which used to be done physically, is now being developed online. Thus, working from home and showing how talents are doing it in the comfort of their home, in a more relaxed way, was the inspiration for this design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The pandemic changed the way people work in the creative economy, and design studios and advertising agencies have been no exception. To highlight how valuable working from home is, this design wants to communicate that working from home is a great place to work. OPERATION / FLOW / INTERACTION: All Inbrax employees were invited to be photographed in their great workplace, where they are: home, beach, gym, bedroom, park, mountain, etc. Each of these places is the daily workplace of Inbrax employees, who can now work not just where they want, but how they want and combine their daily housework and work in the way that suits them best. It is enough to have a smartphone to be able to work. PROJECT DURATION AND LOCATION: February 1-28 th 2021, Santiago, Chile |
PRODUCTION / REALIZATION TECHNOLOGY: Shooting, iPhone, Illustrator, Photoshop SPECIFICATIONS / TECHNICAL PROPERTIES: Stories, print ads, post link ads TAGS: Inbrax, Chile, Great Place To Work, Santiago, Home Office RESEARCH ABSTRACT: Almost 100% of advertising agencies in Chile are working from home and that was the insight of this campaign. CHALLENGE: Highlight how valuable the work that each member of Inbrax has done from that great workplace has been. ADDED DATE: 2021-03-15 01:38:34 TEAM MEMBERS (5) : Pancho González, Renato Galecio, Pedro Antolín, Cristián Chávez and Inbrax Team IMAGE CREDITS: Inbrax Chile PATENTS/COPYRIGHTS: Inbrax |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Inbrax PROFILE: Inbrax is an advertising agency that promotes a better society (advertising), inclusive, transversal, connected with people, sustainable, fair, humane and creative, through the development of communication strategies that respond to the challenges posed by brands and connect them with their respective audiences, with ideas that respond to the highest standards of creativity ideas aligned with the latest on the planet. All this with the vision of being recognized in the market, through ideas that positively impact people and brands. |
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Great Place to Work Digital Campagn by Pancho González Y Renato Galecio is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Pancho González y Renato Galecio. · Click here to register inorder to view the profile and other works by Pancho González y Renato Galecio. |
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