Fairy Tale Party Packaging Design by Rana Sahraei

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DESIGN DETAILS

DESIGN NAME:
Fairy Tale Party

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
I've always wondered, why all cornflakes packages are designed similarly? They are all including a huge character beside a bowl of cornflakes with or without milk! Since this products meant to be mostly for children, I decided to involve story telling in the design. I put my effort on the harder way of illustration and it ended up with a design full of characters, elements and stories. Imaginary characters and creatures are gathering together, talking, playing and eating cornflakes happily.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Different approach to the design of corn flakes and cereal package (compare to the products in the market) is what makes the design unique. This approach also is what made this series of products successful in the market. Using many micro elements in the illustration instead of a few macro elements is what differentiates these packages. Adding story-telling and involving the kid is the main idea. Imaginary characters and creatures are in the scene for the kid to narrate his/her own story.

OPERATION / FLOW / INTERACTION:
Rich visual expression beside a dynamic illustration attracts children. It is also stimulate their imagination and encourage them to eat a nutritious meal. Children make their stories out of the image using characters and creatures inside the scene on the package. This also makes the products memorable, which is very vital for the company and the brand.

PROJECT DURATION AND LOCATION:
The project started in July 2018 and finished in October 2018, Tehran, IRAN.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This package is made of cardboard, which is easy to recycle and lightweight. Using the same production line just like the old products', a standard cut-out template is used for the package to reduce the costs. A sealed food-grade plastic bag is also used as the main package for cereal inside the box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
18 cm x 5 cm x 26 cm

TAGS:
Packaging Design, Illustration, Graphic Design, Children, Cereal, Corn Flakes, Cartoon, Imagination, Creative, Funny

RESEARCH ABSTRACT:
The design brief was to design something different than other products in the market, yet it must have been similar enough, so that customers could identify the new product as the same kind of product in supermarkets. So, research was mainly focused on the market landscape and competitors products. All products in the market were gathered and all package designs were analyzed carefully one by one. Essential visual characteristics were recognized and collected; they were then applied to the design.

CHALLENGE:
The first challenge was time managing to illustrate so many characters for each side of all three packages to avoid any duplication. Second was drawing different fragments by hand, scanning them in Photoshop and then combining them into an integrated illustration. I rather hand drawing instead of using digital drawing tools, because it looks more childish and more playful, which was my goal. And third challenge was to differentiate each design based on the claim and the flavor of each cereal.

ADDED DATE:
2021-03-06 18:16:02

TEAM MEMBERS (1) :

IMAGE CREDITS:
Rana Sahraei

PATENTS/COPYRIGHTS:
All rights reserved for Gorji co.

Visit the following page to learn more: https://www.gorjico.com/portfolio/

CLIENT/STUDIO/BRAND DETAILS
	NAME: Ritoon Design Studio PROFILE: Ritoon is an Iranian Design Studio based in Tehran, Iran & Detroit, USA. We design, produce and sell simple design-oriented products. We also serve companies by designing what they need. Our policy is to help local industries and consumers work/live happier, greener and more sustainable.

AWARD DETAILS
	Fairy Tale Party Packaging Design by Rana Sahraei is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021. · Read the interview with designer Rana Sahraei for design Fairy Tale Party here. · Press Members: Login or Register to request an exclusive interview with Rana Sahraei. · Click here to register inorder to view the profile and other works by Rana Sahraei.