Scrubs Of Hope Medical attire by Nour El Nemr

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DESIGN DETAILS

DESIGN NAME:
Scrubs Of Hope

PRIMARY FUNCTION:
Medical attire

INSPIRATION:
Scrubs are traditionally plain and boring. They do not deliver a message or mean anything to the patients who see them in the healthcare units where they receive treatment. I was struck by this reality when I started visiting the Baheya Centers and the 57367 Hospital also known as the Children Hospital. I wanted to capture the unseen beauty of women and children fighting for their lives and share it with the world as a tribute to their incredible strength and create a virtuous circle of hope and solidarity to inspire and empower other women and children undergoing the same experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Scrubs of Hope (SoH) are medical scrubs featuring quotes and drawings from patients suffering from cancer to introduce a senses of optimism and security through the uniforms worn by nurses. SoH are a tribute to the strength of patients fighting cancer and a means to inspire optimism, hope and confidence to other patients undergoing the same life experience. My scrub designs are unique across the world. I hope they will trigger a change of paradigm in the way hospitals and health care units are designed to incorporate the patient's perspective into the overall architecture and design.

OPERATION / FLOW / INTERACTION:
Scrubs of Hope are a central element of the patient's experience that I develop and deliver at Nour El Nemr Designs. They use elements of the patient's journey against the disease to bring colours and messages of hope and solidarity among other patients facing the same hardship. As such, they use the usually white, plain and cold medical gowns to complement the medical treatment with an emotional dimension derived from the quotes and drawings.

PROJECT DURATION AND LOCATION:
The project started January 2020 and was delivered in June 2020. It was deployed in two public cancer treatment hospitals in Cairo, Egypt: Baheya and 57367, Children Hospital.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
The production of Scrubs of Hope is the result of a creative phase followed by an industrial phase. The creative phase consists of a series of focus groups held with the patients of both Baheya and Children's hospital to capture some of the most salient dimensions of the inner journey of pain and hope that patients experience as they fight against cancer. I personally conducted four focus groups (two at Baheya and two at the children's hospital), each one of them bringing together 5 to 10 women or children. Building on the unique stories gathered during the focus groups, I went back to the studio to write and draw the elements of the designs pattern. The patterns were then digitally printed on plain white 100% cotton antimicrobial treated fabric. The decision to use 100% Egyptian cotton fabric is to ensure the highest standard of comfort for the medical community who wears the scrubs for extended periods of time, sometimes reaching 12 consecutive hours. The sewing patterns are then selected with the aim of ensuring comfort but also to protect the integrity of the fabric patterns (avoid cutting quotes and drawings).

SPECIFICATIONS / TECHNICAL PROPERTIES:
The scrubs are produced in the regular clothing sizes depending on the client's requirement (from x-small to xxx-large).

TAGS:
design for impact, patient experience, social design, healthcare design, hope, cancer, oncology, children, women

RESEARCH ABSTRACT:
The concept/philosophy behind Scrubs of Hope is to repel all negativity and weaknesses with positive energy. The design patterns use quotes and drawings representing a positive answer to the difficulties faced by the children, women and their environment in this journey. The difficulties and positive answers were identified during the four focus groups held with the women at Baheya and the children at 57367. For example, "I feel lonely" was addressed with "We are with you" and "Every day is a new day".

CHALLENGE:
Respecting the patient's privacy was one of the main challenges faced in the creative process. I first had to convince the Hospital's boards of the necessity to hold the focus groups to identify the elements of the future design. During the focus groups, I had to adjust to each individual patients and develop a high level of trust and respect so they feel comfortable sharing their most private experience mindful of the very fine line separating trust from intrusion. On a personal level, it was also an important emotional challenge to accompany cancer patients over long periods of time and build a personal relation with each one of them while they were going through the ups and downs of cancer treatment. This proximity is essential in my creative process and the cornerstone of the Scrubs of Hope concept.

ADDED DATE:
2021-03-02 22:34:53

TEAM MEMBERS (1) :

IMAGE CREDITS:
Image #1: Red Pepper Films
Image #2: Red Pepper Films
Image #3: Red Pepper Films
Image #4: Red Pepper Films

Visit the following page to learn more: http://bit.ly/3HDIPxf

CLIENT/STUDIO/BRAND DETAILS

NAME:
NourElnemrDesigns

PROFILE:
I’m Nour El Nemr, founder of Nour El Nemr Designs (NND), a socially focused design atelier with a mission of spreading happiness through bespoke designs while supporting important social causes within our local community. . I am an Egyptian product and fabric designer Graduated from the American University in Cairo in 2019 with a degree in political science, minor in business and economics. ”Design for Happiness“ course by designer Shosha Kamal in 2016 was my starting point, then I continued my passion-pursuing journey with furniture design studies in Florence in June 2019. I have always been interested to create products with meaningful concept and philosophy. Shedding light on concepts that inspire creation of art, is my aim.

AWARD DETAILS
	Scrubs of Hope Medical Attire by Nour El Nemr is Runner-up for A' Design Award in Social Design Category, 2021 - 2022. · Read the interview with designer Nour El Nemr for design Scrubs Of Hope here. · Press Members: Login or Register to request an exclusive interview with Nour El Nemr. · Click here to register inorder to view the profile and other works by Nour El Nemr.