Love Poster by Gao Pin and Guo Shao Yi

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DESIGN DETAILS
DESIGN NAME:
Love

PRIMARY FUNCTION:
Poster

INSPIRATION:
Occasionally, I saw a lot of seagulls , and they were flying strong in the roaring sea, which made me think of Chinese Calligraphy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The poster work is to excavate the new form of Chinese calligraphy art, take the Chinese calligraphy as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual.

OPERATION / FLOW / INTERACTION:
This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.

PROJECT DURATION AND LOCATION:
The project started in October 2020 in Shen Yang of China and finished in November 2020.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
As a poster for PINBO DESIGN AND ART STUDIO, the poster cleverly displays the work attitude of the studio, and also shows the strength of Chinese characters in a personalized way and tells the story of love in a visual way.

SPECIFICATIONS / TECHNICAL PROPERTIES:
100mmx70mm

TAGS:
Poster, design, public service, advertisement, visual communication,outdoors

RESEARCH ABSTRACT:
Chinese characters have always been regarded as an important characters, and it's visual application in the design art have always been an interest of visual designers. This work would like to try new interpretations of characters through image technology to make Chinese calligraphy meanings in a novel visual image. It is hoped that this graphic design style will make people understand the art of Chinese characters.

CHALLENGE:
The realization of this work relies on photography and image synthesis technology, in the process of creating a large number of materials, choose a variety of synthetic methods.

ADDED DATE:
2021-02-27 15:29:35

TEAM MEMBERS (1) :
Guo Shao Yi

IMAGE CREDITS:
Gao Pin and Guo Shao Yi, 2020.

PATENTS/COPYRIGHTS:
Photographer/ Gao Pin



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenyang Jianzhu University

PROFILE:
Shenyang Jianzhu University is a comprehensive university with the discipline of architecture, civil engineering, mechanics and art. The school is located in the Hunnan New District of Shenyang. The courtyard has a combination of oriental culture in the teaching area, which is conducive to resource sharing and exchange of disciplines.



NOMINATION DETAILS

Love Poster by Gao Pin and Guo Shao Yi is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Love Poster by Gao Pin and Guo Shao Yi is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.



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