Alibaba Security Mascot Design Enterprise by Zexin Zhao, Yu Gao and Minglei Miao |
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| DESIGN NAME: Alibaba Security Mascot Design PRIMARY FUNCTION: Enterprise INSPIRATION: Alibaba Group has over 1 billion global consumers. Alibaba Security, as part of the Alibaba Group, is the most important business unit focusing on security technology. The inspiration for the Alibaba Security mascot came from the deep understanding and perception of security technology. In the mascot design: the blue V-shaped glasses represent facial recognition technology. The Shield in the chest symbolizes top-tier security protection. The open-close-head and the removable uniform allow the mascot to be used in a variety of scenarios. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As an integral part of Alibaba Security's brand design, ASUX presents the brand mascot and the face of Alibaba Security. As the most recognizable feature of the design - the mascot head structure can be opened and closed. The open-close-head element brings various creative possibilities to the internal structure of the mascot head. For instance, users can place all kinds of small objects such as "lot intelligent components" or company souvenirs into the mascot's head. The removable uniform also allows the mascot to be used in a variety of situations and scenarios. OPERATION / FLOW / INTERACTION: In the design of the Alibaba Security mascot, the white color reflects the sense of security; the blue V-shaped glasses represent the facial recognition technology. The Shield in the chest symbolizes top-tier security protection. The green lines across the whole body represent the genes of science. The open-close-head and the removable uniform allow the mascot to be used in a variety of situations and scenarios. The removable uniform also allows the mascot to be used in a variety of situations and scenarios. The application of the mascot spans from meetings, souvenirs, to offline exhibitions, posters, T-shirts, and so on. PROJECT DURATION AND LOCATION: The Alibaba Security Mascot Project was completed in Hangzhou, China on Nov 30th, 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Alibaba Security mascot is utilized in various media for brand communication. To create the mascot, ASUX used 3D printing to fabricate the first version of the sample for structure testing and then used ABS, PVC, and other materials to achieve mass production. SPECIFICATIONS / TECHNICAL PROPERTIES: The mascot is 70mm wide, 60mm thick, 105mm high. TAGS: Mascot, Brand, Image, Visual, Illustration RESEARCH ABSTRACT: Using the elements of cybersecurity as our foundation, ASUX has incorporated symbolisms from Image Recognition Technology, Offensive and Defensive Strategy, and Underlying Technology to our mascot design. The process went from a hand-drawn sketch to 3D modeling, to 3D printing, to achieve the final result. CHALLENGE: As one of the most important business units focusing on security technology and security governance, Alibaba security has considerable influence within the industry. Although security technology is closely related to the general public, it is very difficult to understand. So, it needs a friendly mascot that can act as a bridge linking the audience to the technology. ADDED DATE: 2021-02-27 15:04:12 TEAM MEMBERS (1) : Zexin Zhao; Yu Gao; Minglei Miao; Zemin Zhou; Dino Zhang IMAGE CREDITS: Zexin Zhao, Yu Gao and Minglei Miao, 2020. PATENTS/COPYRIGHTS: No use is allowed without explicit permission from owner. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ASUX PROFILE: ASUX(Alibaba Security User Experience), as part of Alibaba Security, is a professional design team. |
| AWARD DETAILS | |
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Alibaba Security Mascot Design Enterprise by Zexin Zhao, Yu Gao and Minglei Miao is Runner-up for A' Design Award in Advertising, Marketing and Communication Design Category, 2020 - 2021.· Read the interview with designer Zexin Zhao, Yu Gao and Minglei Miao for design Alibaba Security Mascot Design here.· Press Members: Login or Register to request an exclusive interview with Zexin Zhao, Yu Gao and Minglei Miao. · Click here to register inorder to view the profile and other works by Zexin Zhao, Yu Gao and Minglei Miao. |
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