Sunbites Food by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sunbites PRIMARY FUNCTION: Food INSPIRATION: Sunbites China Yogurt Bites brings this trend down into the kid snack food world. Our new freeze-dried technology seals in all the nutrition of live probiotics in a yummy fruit-flavored yogurt snack that kids just love. Our challenge for this project was to reimagine snack time as a fun, interactive bonding experience between kids and parents. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sunbites China Yogurt Bites are a delicious and healthy kids snack with freeze dried fruit, yogurt and probiotics all packed into a fun, bite-sized, snackable cube. We developed packaging that turns snack time into a snack experience with interactive mix and match pouches and word puzzles. China is riding a health-conscious food wave. Folks are not only trying to eat healthier, they are trying to eat smarter. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Packaging, Food RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-17 20:14:30 TEAM MEMBERS (1) : PepsiCo Design & Innovation IMAGE CREDITS: PepsiCo Design and Innovation, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo Design & Innovation PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Sunbites Food by Pepsico Design and Innovation is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.· Read the interview with designer PepsiCo Design and Innovation for design Sunbites here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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