Bizarre Dream Retail by Istituto Marangoni Milano Design |
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| DESIGN NAME: Bizarre Dream PRIMARY FUNCTION: Retail INSPIRATION: The project’s concept is about dreams.After the concept was developed,I added 2 inspirations. The first inspiration is Frozen in Time.Inspired by Florence and its iconic artworks and classic architecture.The brand was founded in Florence so there is a strong bond between them. The second inspiration is Alternate Universe.In these months our world changed.People spend more time alone or with small number of individuals.When you are alone,you have time to fantasies about new universes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project assigned was designing a retail store in Milano.The location of the store is the historic Brera neighborhood. The main idea for the space was to create a special experience that is beyond the normal borders of the mind.The materials chosen give the sense of leaping between the clouds. In the redesign it was chosen to add VIP rooms,interactive screen and a GG Monogramed Wall,embrossed on a custom-made steel panel,the redesigned logo backlit by LED lights. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in October 2020, as an assignment for the third and final year of interior design, in Istituto Marangoni Milano. The project was finalized in January 2021, after paying much attention to the technical and inspirational details. The retail project was an individual assigment, that had to have innovative and irregular aspects. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Initially to start the design process, sketches are helpful to visualize the space and the new ideas that come to mind.After the first stages of the design are thought of on paper,the second stage begins with planning the AutoCAD 2D drawings.As all creative processes,this process of drawing the plans and sections,constantly change.Later on, in the final stage,the visualization begins in 3ds MAX.Photorealistic renders help visualize the space in the clearest way. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: interior design, retail store, retail, commercial space, flagship store, brand interpretation RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-02-17 14:20:26 TEAM MEMBERS (1) : Yam Pesti IMAGE CREDITS: Istituto Marangoni Milano Design, 2020. |
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NAME: Istituto Marangoni Milano Design PROFILE: Istituto Marangoni was founded in 1935 in Milano as ‘Istituto Artistico dell’Abbigliamento Marangoni’ and in 2015 it reaches a special milestone, 80 years of history and success in training the top professionals of Fashion and Design. Istituto Marangoni can praise itself for the education of four generations of students from 5 continents and for having launched over 45,000 professionals in fashion and luxury fields, such as Domenico Dolce, Franco Moschino, Alessandro Sartori, Maurizio Pecoraro, Paula Cademartori, Andrea Pompilio and Lucio Vanotti. It currently educates 4,000 students per year from 107 countries at its schools, located in Milano (the School of Fashion and the School of Design), Firenze (School of Fashion & Art), Paris, London, Mumbai, Shanghai, Shenzhen and Miami, the international capitals of fashion, design and luxury. Visit istitutomarangoni.com. |
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Bizarre Dream Retail by Istituto Marangoni Milano Design is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2020 - 2021.· Read the interview with designer Istituto Marangoni Milano Design for design Bizarre Dream here.· Press Members: Login or Register to request an exclusive interview with Istituto Marangoni Milano Design. · Click here to register inorder to view the profile and other works by Istituto Marangoni Milano Design. |
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