Tongchuang Design Rice Packaging by Yongjun Chen

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DESIGN DETAILS
DESIGN NAME:
Tongchuang Design

PRIMARY FUNCTION:
Rice Packaging

INSPIRATION:
"rice", a traditional Chinese character, combines with contemporary graphic design in a simple and chic fashion. It features a distinctive style which displays the uniqueness of beauty. It directly reaches customers with its product attributes and prominently promotes sales.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
heap sack, bamboo handle combined with distinctive visual image design, unique aesthetic feeling, formed the distinctive packaging form, the basic function in the packaging, also as a daily fashion handbag, fully reflects the high quality, green low carbon, sustainable packaging, promote the brand is widely spread, built the fashion low-carbon life taste.

OPERATION / FLOW / INTERACTION:
The package form features a distinctive style which depicts the uniqueness of beauty. It is produced by a mature and simple methodology, which allows mass production.

PROJECT DURATION AND LOCATION:
2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Low cost materials, natural, environmental friendly, easy to obtain, to mature simple process production, easy to mass production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Rice bag:212mmx 92mmx230mm Rice box:187mmx103mmx60mm

TAGS:
minimalist packaging, green

RESEARCH ABSTRACT:
Low cost materials, through the design means of fashion, artistic processing, low cost without losing high quality, green low carbon and convenient production.

CHALLENGE:
Natural material, low cost, easy to obtain, mature simple process, convenient production.

ADDED DATE:
2021-01-22 01:11:03

TEAM MEMBERS (3) :
Lin Li, Yongjun Chen, and Zhiguo Liu

IMAGE CREDITS:
Yongjun Chen, 2020.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Huazhong Agricultural University

PROFILE:
Shenzhen Technology University (SZTU) is a public institution of higher education established by Guangdong Province and Shenzhen Municipality with a sound beginning and high standards. To meet the urgent demand from the advanced manufacturing industry locally and nationally, SZTU is obligated to cultivate talents with spirit of craftsman such as senior engineers and designers. SZTU aims to establish itself as an open and innovative international university with Chinese characteristic and global outlook.



NOMINATION DETAILS

Tongchuang Design Rice Packaging by Yongjun Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tongchuang Design Rice Packaging by Yongjun Chen is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.



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