Sumochi Tea package by Victoria Ax

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DESIGN DETAILS
DESIGN NAME:
Sumochi

PRIMARY FUNCTION:
Tea package

INSPIRATION:
Even as strong as a sumo wrestler has stress and needs to be calmed in the evening and an invigorating remedy in the morning. When developing, focused was on bright colors that contrast with the depressed mood of people and are attracted to tea packaging.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The uniqueness of tea is that its main component is lettuce, which has not been previously used in the production of teas and drinks in general. Competitors are companies producing soothing teas based on various herbs. Tea was created according the two special recipes: hot tea has a calming effect, cold tea invigorates and heals.

OPERATION / FLOW / INTERACTION:
Remove the wrapper and you will see sumo-wrestler in all his glory.

PROJECT DURATION AND LOCATION:
Project was made as part of study in institute, Moscow, May 2015.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Metal or plastic.

SPECIFICATIONS / TECHNICAL PROPERTIES:
100 x 100 x 120 mm assembled, 100 x 100 x 120 mm for printing

TAGS:
Tea, Sumo, Sumoch, Calm, Stress

RESEARCH ABSTRACT:
The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.

CHALLENGE:
Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.

ADDED DATE:
2020-09-30 15:22:33

TEAM MEMBERS (1) :


IMAGE CREDITS:
Victoria Ax, 2015.

Visit the following page to learn more: http://www.behance.net/gallery/27700217/chaj- sumochiSoomoch


CLIENT/STUDIO/BRAND DETAILS
NAME:
vi_ax

PROFILE:
Freelancer. Graduated as Designer in Moscow, Russia. Interesting part of creation - is designing nonstandard packages. Took part in creation identity for feminist-fest in Moscow. Worked in a company as a brand-designer manufacturing medical equipment.



NOMINATION DETAILS

Sumochi Tea Package by Victoria Ax is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Sumochi Tea Package by Victoria Ax is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.



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