Streak Toothpaste by Jiazhi Ji |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Streak PRIMARY FUNCTION: Toothpaste INSPIRATION: Toothpaste, as one of the most common household items in people's daily life, is a very inconspicuous existence when it is used. Every time a user uses toothpaste, it is hard to notice the change of some extrusion marks on the toothpaste. Therefore, by setting absolute vertical lines on the surface of the toothpaste, after each use of the toothpaste, the slight changes in the surface and shape will be emphasized by the distortion of the lines until the toothpaste is used up and the distorted lines will return to the original straight state. UNIQUE PROPERTIES / PROJECT DESCRIPTION: By setting absolute vertical lines on the surface of the toothpaste, and after each use of the toothpaste, the slight changes in the surface and shape will be emphasized by the distortion of the lines, until the toothpaste runs out, the distortion of the lines will return to the original straight state. OPERATION / FLOW / INTERACTION: When the absolutely straight vertical lines on the surface of the toothpaste are squeezed and distorted, the slight distortion becomes more pronounced in the absolutely straight lines, and this change varies with each day's use. The lines become more untidy over time, and after a certain point, the untidy lines begin to straighten, until the toothpaste runs out and the lines return to their original straight state. PROJECT DURATION AND LOCATION: The project started in July 2020 in Guangzhou and was completed in September 2020 in Guangzhou. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The LID part of the product adopts the pressing and molding process and screen printing process. The tube is formed by one-time cold extrusion, the tube and the mouth of the tube are sealed with film, Mirror surface coating, coating curing, ointment sealing, folding sealing, capping, printing and so on. SPECIFICATIONS / TECHNICAL PROPERTIES: 45mm x30mm x185mm TAGS: Packaging design, lifestyle design, Toiletries, Stripes, Toothpaste RESEARCH ABSTRACT: The discussion here is about how the behavioral activities that we are accustomed to in our daily lives can cause more significant changes and cues in a simple way. With toothpaste, when the absolutely straight vertical lines on the surface of the toothpaste are squeezed and deformed, the subtle distortions become more prominent in the absolutely straight lines. After a certain threshold is reached, the lines start to become more regular, until the toothpaste runs out and the lines return to their original straight state. CHALLENGE: The challenge is how the behavioral activities we take for granted in our daily lives can lead to more significant changes and cues in simple ways. ADDED DATE: 2020-09-30 14:49:00 TEAM MEMBERS (1) : IMAGE CREDITS: Jiazhi Ji, 2020. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Life Design Studio PROFILE: Guangzhou Academy of Fine Arts, College of Industrial Design, life design studio, mainly home products design. Guangmei life design studio research fields include a study of public life and behavior, psychology and aesthetic taste based, try creative home products, style furniture, personalized product design, etc. Through the intersection and integration of design art and surrounding disciplines, the relationship between people and things, people, things and things, and things and behavior is examined from the perspective of designers, and then the designer's personalized language is used to display and strengthen the design, emphasizing the route of low technology and high emotion. |
| AWARD DETAILS | |
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Streak Toothpaste by Jiazhi Ji is Runner-up for A' Design Award in Packaging Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Jiazhi Ji. · Click here to register inorder to view the profile and other works by Jiazhi Ji. |
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