TAIWAN Physical Education Performance Event Visual Identity by Andre Teh-hsi Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: TAIWAN Physical Education Performance PRIMARY FUNCTION: Event Visual Identity INSPIRATION: Inspired by the great varieties of sports and these athletes' glory moments, the typography design and color plan of this key visual visualizes the sports space such as track field, stadium, and baseball court to illustrate the connection to the hard work and endless practice behind every success and proud moment. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Physical Education Performance Show is an annual top event held by Taiwan Government to promote different sports and glorify the athletes in Taipei Arena, Taiwan. This typography design of key visual visualizes the sports space such as track field, stadium, and baseball court, to illustrate the connection to the hard work and endless practice behind every success and proud moment. The visual design was not only developed as advertising poster, but also in different formats in this event. OPERATION / FLOW / INTERACTION: The key visual is designed to applied both in printed and digital medias. The graphics and colors of the event deliver a kind of unique inspirational, vibrant and cheerful expression to the person in terms of vision and mentality. PROJECT DURATION AND LOCATION: This project started in December 2018 and finished in September 2019 in Taipei, TAIWAN. The main event was held on September 21, 2019 in Taipei Arena. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This event visual identity project is extremely bold in applying colors, with dynamic color animations, it creates vibrant, inspirational and fun atmosphere of the show. Instead of specific athlete’s figure image, this project is composed with typography made with sporty elements. The interlaced matching of visual elements could bring the audience, athletes and performers with the feeling of being cheered up, creating an event environment full with vitality, glory and creativity. SPECIFICATIONS / TECHNICAL PROPERTIES: This project covers a standard stadium, the Taipei Arena. The key visual is applied to different medias, which include advertising poster, advertising campaigns, TVCF, digital signage, background videos, motion graphic. Poster: 70cm X 100 cm TAGS: Event, VI, Graphic design, Visual Identity, Sports, Sports Design, Visual Communication, Logo, Stage Design, Color Plan, Dynamic Color, PE, Physical Education RESEARCH ABSTRACT: Interviews with professional athletes and chairmen of sports associations/leagues CHALLENGE: The hardest part was to challenge the key visual identity design with a brand new typography look instead of just using the endorsement figures. Developing the typefaces that composed with sports elements and considering the transmission for future motion graphic medias usage are not that easy especially for Chinese typefaces, so it takes long time to finalize it. ADDED DATE: 2020-06-30 06:40:36 TEAM MEMBERS (2) : Essence Idea Studio and Andre Teh-hsi Chen IMAGE CREDITS: Image #1: Essence Idea Studio, 2020. Image #2: Essence Idea Studio, 2020. Image #3: Essence Idea Studio, 2020. Image #4: Essence Idea Studio, 2020. Image #5: Essence Idea Studio, 2020. PATENTS/COPYRIGHTS: Copyrights belong to The Sports Administration of TAIWAN, 2020. |
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| Visit the following page to learn more: http://www.essence-idea.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Sports Administration of TAIWAN PROFILE: The Sports Administration (SA; Chinese: 體育署; pinyin: Tǐyù Shǔ) is a branch of the Ministry of Education of the Republic of China (Taiwan). The Sports Administration mainly promotes all kinds of sports that cheers up the society and determine the policices to create a healthy sports environment for all the citizens. |
| AWARD DETAILS | |
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Taiwan Physical Education Performance Event Visual Identity by Andre Teh-Hsi Chen is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Andre Teh-hsi Chen . · Click here to register inorder to view the profile and other works by Andre Teh-hsi Chen . |
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